Airbnb Occupancy Rates in Johnson City, Tennessee(September 2026)
Airbnbs in Johnson City, Tennessee earn an average of $26,881 per year, with a typical occupancy rate of 50% and daily rates averaging $148. There were 613 listings published on Airbnb in September 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Johnson City, United States.
Johnson City Airbnb Market Map (September 2026)
Johnson City Market Performance
Period: January 2026 - August 2026
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How Often Will Your Airbnb Be Booked in Johnson City?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Johnson City is 50%, meaning properties are booked for about 182 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Johnson City
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 86% | 67% | 44% | 15% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Johnson City
May, June
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
March, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
December, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Johnson City?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Johnson City is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Johnson City
Best-in-class Airbnb properties (top 10%) in Johnson City achieve around $40,398 annually, while strong performers (top 25%) earn at least $28,124. Typical properties generate about $16,359 per year, and entry-level listings (bottom 25%) see earnings near $5,061, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Johnson City?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Johnson City and what makes them successful.
What Should You Charge for Your Airbnb in Johnson City?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Johnson City is $148 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Johnson City
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| $216per night | $153per night | $112per night | $52per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Johnson City?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Johnson City market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Johnson City?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Johnson City.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Johnson City Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Johnson City perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Elizabethton
Unicoi
Jonesborough
Roan Mountain
Oak Grove
Hampton
Hunter
Erwin
Telford
Valley Forge
Central
Watauga
Embreeville
Pine Crest
Fall Branch
Biltmore
Banner Hill
Spurgeon
Gray
View All 21 submarkets
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