Airbnb Occupancy Rates in Knoxville, Tennessee(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Knoxville, Tennessee earn an average of $42,908 per year, with a typical occupancy rate of 52% and daily rates averaging $224. There were 2,781 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Knoxville, United States.

Knoxville Airbnb Market Map (September 2026)

2,781 listings

Knoxville Market Performance

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Average Daily Rate (ADR)$224Average daily income from a booked room in Knoxville.
Occupancy Rate52% Indicates strong demand and frequent bookings.
Median Annual Revenue$42,908The usual yearly earnings for an Airbnb in Knoxville.
Active Listings2,781The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Knoxville?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Knoxville is 52%, meaning properties are booked for about 192 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Knoxville

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%72%50%24%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Knoxville

Peak Months

May, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Knoxville?

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One of the most common questions for potential Airbnb hosts in Knoxville is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Knoxville

Best-in-class Airbnb properties (top 10%) in Knoxville achieve around $69,273 annually, while strong performers (top 25%) earn at least $42,948. Typical properties generate about $25,421 per year, and entry-level listings (bottom 25%) see earnings near $11,184, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Knoxville?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Knoxville is $224 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Knoxville

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$380per night$234per night$152per night$83per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Knoxville?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Knoxville market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$69,273
Strong Performers (25%)$42,948
Market Average$42,908
Entry Level (25%)$11,184
Profitability Factors
High Occupancy: 52% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $224 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Knoxville offers strong profitability potential with premium pricing opportunities. The combination of 52% occupancy and $224 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Knoxville?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Knoxville.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Knoxville Are Most Profitable for Airbnb?

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Not all areas within Knoxville perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings947
Daily Rate$185
Occupancy55%
Revenue$37,384
Active Listings459
Daily Rate$229
Occupancy50%
Revenue$42,189

La Follette

Active Listings67
Daily Rate$725
Occupancy43%
Revenue$115,698

Fincastle

Active Listings54
Daily Rate$529
Occupancy41%
Revenue$80,176

Oak Ridge

Active Listings89
Daily Rate$--
Occupancy--%
Revenue$--

Norris

Active Listings37
Daily Rate$--
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Caryville

Active Listings36
Daily Rate$--
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Maryville

Active Listings84
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Farragut

Active Listings37
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Tellico Village

Active Listings35
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Oliver Springs

Active Listings47
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Alcoa

Active Listings43
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Bean Station

Active Listings39
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Karns

Active Listings28
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Louisville

Active Listings30
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Walland

Active Listings28
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Rocky Top

Active Listings22
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Lenoir City

Active Listings25
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Friendsville

Active Listings21
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Loudon

Active Listings16
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Powell

Active Listings21
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Kingston

Active Listings17
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Mascot

Active Listings16
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Clinton

Active Listings14
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Jellico

Active Listings17
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Halls

Active Listings16
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Maynardville

Active Listings8
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Petros

Active Listings13
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Wildwood

Active Listings13
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Greenback

Active Listings11
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Wartburg

Active Listings15
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Harriman

Active Listings11
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Blaine

Active Listings13
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Coalfield

Active Listings10
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Rockwood

Active Listings4
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Plainview

Active Listings4
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Eagleton Village

Active Listings3
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Luttrell

Active Listings3
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