Airbnb Occupancy Rates in Malvern Hills, Worcestershire(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Malvern Hills, Worcestershire earn an average of £31,323 per year, with a typical occupancy rate of 56% and daily rates averaging £152. There were 554 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Malvern Hills, England.

Malvern Hills Airbnb Market Map (July 2026)

554 listings

Malvern Hills Market Performance

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Average Daily Rate (ADR)£152Average daily income from a booked room in Malvern Hills.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue£31,323The usual yearly earnings for an Airbnb in Malvern Hills.
Active Listings554The total count of active short-term rental listings.

Period: July 2025 - June 2026

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How Often Will Your Airbnb Be Booked in Malvern Hills?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Malvern Hills is 56%, meaning properties are booked for about 206 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Malvern Hills

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%72%48%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Malvern Hills

Peak Months

July, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Malvern Hills?

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One of the most common questions for potential Airbnb hosts in Malvern Hills is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Malvern Hills

Best-in-class Airbnb properties (top 10%) in Malvern Hills achieve around £42,851 annually, while strong performers (top 25%) earn at least £25,729. Typical properties generate about £14,088 per year, and entry-level listings (bottom 25%) see earnings near £3,160, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Malvern Hills?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Malvern Hills Airbnb market currently features 554 active listings with an average occupancy rate of 56%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 2025445 Airbnbs
↑ 24%vs
June 2026554 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 24% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Malvern Hills.

Strategic Entry into Malvern Hills Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Malvern Hills?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Malvern Hills is £152 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Malvern Hills

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£240per night£153per night£100per night£46per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Malvern Hills?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Malvern Hills market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£42,851
Strong Performers (25%)£25,729
Market Average£31,323
Entry Level (25%)£3,160
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £152 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Malvern Hills offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and £152 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Malvern Hills?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Malvern Hills.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Malvern Hills Are Most Profitable for Airbnb?

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Not all areas within Malvern Hills perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings102
Daily Rate£124
Occupancy61%
Revenue£27,678

Malvern Wells

Active Listings48
Daily Rate£155
Occupancy56%
Revenue£32,010

Clifton Upon Teme

Active Listings21
Daily Rate£207
Occupancy60%
Revenue£45,668

Upton Upon Severn

Active Listings28
Daily Rate£154
Occupancy56%
Revenue£31,689

Castlemorton

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--

Welland

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Hanley Castle

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Alfrick

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Birtsmorton

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Eldersfield

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Tenbury

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Powick

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Hanley

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Berrow

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

West Malvern

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Bayton

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Leigh

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Eastham

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Little Witley

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Great Witley

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Rochford

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Holt

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Shelsley Kings

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Ripple

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Suckley

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Longdon

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Kempsey

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Kyre

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Shrawley

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Abberley

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Stoke Bliss

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Pensax

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Grimley

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Severn Stoke

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Bushley

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Martley

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Lower Broadheath

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Bockleton

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Newland

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Hillhampton

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

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