Airbnb Occupancy Rates in Malvern Hills, Worcestershire(August 2026)

Source: GuestFavoritesLast updated: 2026-08-20

Airbnbs in Malvern Hills, Worcestershire earn an average of £31,557 per year, with a typical occupancy rate of 57% and daily rates averaging £151. There were 550 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Malvern Hills, England.

Malvern Hills Airbnb Market Map (August 2026)

550 listings

Malvern Hills Market Performance

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Average Daily Rate (ADR)£151Average daily income from a booked room in Malvern Hills.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue£31,557The usual yearly earnings for an Airbnb in Malvern Hills.
Active Listings550The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Malvern Hills?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Malvern Hills is 57%, meaning properties are booked for about 209 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Malvern Hills

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%73%49%14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Malvern Hills

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Malvern Hills?

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One of the most common questions for potential Airbnb hosts in Malvern Hills is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Malvern Hills

Best-in-class Airbnb properties (top 10%) in Malvern Hills achieve around £43,008 annually, while strong performers (top 25%) earn at least £26,269. Typical properties generate about £14,824 per year, and entry-level listings (bottom 25%) see earnings near £3,604, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Malvern Hills?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Malvern Hills is £151 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Malvern Hills

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£241per night£153per night£100per night£46per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Malvern Hills?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Malvern Hills market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£43,008
Strong Performers (25%)£26,269
Market Average£31,557
Entry Level (25%)£3,604
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £151 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Malvern Hills offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and £151 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Malvern Hills?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Malvern Hills.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Malvern Hills Are Most Profitable for Airbnb?

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Not all areas within Malvern Hills perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings104
Daily Rate£123
Occupancy61%
Revenue£27,813

Malvern Wells

Active Listings48
Daily Rate£153
Occupancy57%
Revenue£32,441

Upton Upon Severn

Active Listings29
Daily Rate£151
Occupancy57%
Revenue£31,470

Clifton Upon Teme

Active Listings17
Daily Rate£211
Occupancy59%
Revenue£46,179

Castlemorton

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--

Welland

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

Hanley Castle

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Alfrick

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Birtsmorton

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Eldersfield

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Tenbury

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Powick

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Berrow

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Leigh

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

West Malvern

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Bayton

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Eastham

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Little Witley

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Great Witley

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Kyre

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Suckley

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Rochford

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Shelsley Kings

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Hanley

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Holt

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Ripple

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Grimley

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Kempsey

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Shrawley

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Hallow

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Martley

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Stoke Bliss

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Severn Stoke

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Pensax

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Bushley

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Lower Broadheath

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Bockleton

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Little Malvern

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Newland

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Hillhampton

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

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