Airbnb Occupancy Rates in Worcestershire, England(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Worcestershire, England earn an average of £31,108 per year, with a typical occupancy rate of 55% and daily rates averaging £156. There were 1,537 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Worcestershire, England.

Worcestershire Airbnb Market Map (April 2026)

1,537 listings

Worcestershire Market Performance

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Average Daily Rate (ADR)£156Average daily income from a booked room in Worcestershire.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue£31,108The usual yearly earnings for an Airbnb in Worcestershire.
Active Listings1,537The total count of active short-term rental listings.

Period: April 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Worcestershire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Worcestershire is 55%, meaning properties are booked for about 199 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Worcestershire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%72%47%12%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Worcestershire

Peak Months

July, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Worcestershire?

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One of the most common questions for potential Airbnb hosts in Worcestershire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Worcestershire

Best-in-class Airbnb properties (top 10%) in Worcestershire achieve around £43,007 annually, while strong performers (top 25%) earn at least £25,446. Typical properties generate about £13,336 per year, and entry-level listings (bottom 25%) see earnings near £3,127, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Worcestershire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Worcestershire Airbnb market currently features 1,537 active listings with an average occupancy rate of 55%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

April 20251,456 Airbnbs
↑ 6%vs
March 20261,537 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 6% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Worcestershire.

Strategic Entry into Worcestershire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Worcestershire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Worcestershire is £156 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Worcestershire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£244per night£151per night£100per night£51per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Worcestershire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Worcestershire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£43,007
Strong Performers (25%)£25,446
Market Average£31,108
Entry Level (25%)£3,127
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £156 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Worcestershire offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and £156 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Worcestershire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Worcestershire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Worcestershire Are Most Profitable for Airbnb?

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Not all areas within Worcestershire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Broadway

Active Listings78
Daily Rate£264
Occupancy57%
Revenue£55,853
Active Listings145
Daily Rate£113
Occupancy56%
Revenue£23,373

Malvern

Active Listings90
Daily Rate£123
Occupancy59%
Revenue£26,896

Malvern Wells

Active Listings44
Daily Rate£157
Occupancy55%
Revenue£31,716

Bewdley

Active Listings40
Daily Rate£--
Occupancy--%
Revenue£--

Evesham

Active Listings43
Daily Rate£--
Occupancy--%
Revenue£--

Warndon

Active Listings37
Daily Rate£--
Occupancy--%
Revenue£--

Kidderminster

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Bredon

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

Hartlebury

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Cropthorne

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Upton Upon Severn

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Beckford

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Castlemorton

Active Listings28
Daily Rate£--
Occupancy--%
Revenue£--

Ombersley

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--

Clifton Upon Teme

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Welland

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Bretforton

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

South Lenches

Active Listings22
Daily Rate£--
Occupancy--%
Revenue£--

Tenbury

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Sedgeberrow

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Cookhill

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Eckington

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Hanley Castle

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Powick

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Pershore

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Birtsmorton

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Eldersfield

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Dodderhill

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Feckenham

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

West Malvern

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Hanbury

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Berrow

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Alvechurch

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Leigh

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

North And Middle Littleton

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Ashton Under Hill

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Stourport On Severn

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Rock

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Elmbridge

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

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