Airbnb Occupancy Rates in Marthas Vineyard, Massachusetts(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Marthas Vineyard, Massachusetts earn an average of $168,834 per year, with a typical occupancy rate of 57% and daily rates averaging $817. There were 1,109 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Marthas Vineyard, United States.

Marthas Vineyard Airbnb Market Map (October 2026)

1,109 listings

Marthas Vineyard Market Performance

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Average Daily Rate (ADR)$817Average daily income from a booked room in Marthas Vineyard.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue$168,834The usual yearly earnings for an Airbnb in Marthas Vineyard.
Active Listings1,109The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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How Often Will Your Airbnb Be Booked in Marthas Vineyard?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Marthas Vineyard is 57%, meaning properties are booked for about 207 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Marthas Vineyard

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
65%43%26%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Marthas Vineyard

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Marthas Vineyard?

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One of the most common questions for potential Airbnb hosts in Marthas Vineyard is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Marthas Vineyard

Best-in-class Airbnb properties (top 10%) in Marthas Vineyard achieve around $141,581 annually, while strong performers (top 25%) earn at least $84,403. Typical properties generate about $46,511 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Marthas Vineyard?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Marthas Vineyard is $817 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Marthas Vineyard

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$915per night$522per night$334per night$193per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Marthas Vineyard?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Marthas Vineyard market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$141,581
Strong Performers (25%)$84,403
Market Average$168,834
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $817 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Marthas Vineyard offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and $817 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Marthas Vineyard?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Marthas Vineyard.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Marthas Vineyard Are Most Profitable for Airbnb?

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Not all areas within Marthas Vineyard perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings397
Daily Rate$758
Occupancy54%
Revenue$150,589
Active Listings269
Daily Rate$943
Occupancy58%
Revenue$202,265
Active Listings270
Daily Rate$813
Occupancy57%
Revenue$170,416

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