Airbnb Occupancy Rates in Maui, Hawaii(July 2026)
Airbnbs in Maui, Hawaii earn an average of $126,106 per year, with a typical occupancy rate of 66% and daily rates averaging $524. There were 10,612 listings published on Airbnb in July 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Maui, United States.
Maui Airbnb Market Map (July 2026)
Maui Market Performance
Period: January 2026 - June 2026
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How Often Will Your Airbnb Be Booked in Maui?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Maui is 66%, meaning properties are booked for about 241 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Maui
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 98% | 89% | 73% | 43% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Maui
June, March
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
September, August
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
December, October
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Maui?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Maui is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Maui
Best-in-class Airbnb properties (top 10%) in Maui achieve around $216,372 annually, while strong performers (top 25%) earn at least $120,712. Typical properties generate about $70,826 per year, and entry-level listings (bottom 25%) see earnings near $32,004, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Maui?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Maui and what makes them successful.
How Competitive is the Airbnb Market in Maui?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Maui Airbnb market currently features 10,612 active listings with an average occupancy rate of 66%. This represents a highly competitive market environment where strong demand supports premium pricing.
Strategic Entry into Maui Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Maui?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Maui is $524 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Maui
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| $952per night | $528per night | $323per night | $212per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Maui?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Maui market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Maui?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Maui.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Maui Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Maui perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Paia
Haiku Pauwela
Makena
Hana
Wailuku
Mahinahina
Launiupoko
Kaunakakai
Ualapue
Kula
Keokea
Waihee Waiehu
Olinda
Makawao
Lanai City
Kahului
Waikapu
Pukalani
Haliimaile
Kualapuu
View All 27 submarkets
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