Airbnb Occupancy Rates in Memphis, Tennessee(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Memphis, Tennessee earn an average of $28,054 per year, with a typical occupancy rate of 51% and daily rates averaging $151. There were 1,694 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Memphis, United States.

Memphis Airbnb Market Map (June 2026)

1,694 listings

Memphis Market Performance

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Average Daily Rate (ADR)$151Average daily income from a booked room in Memphis.
Occupancy Rate51% Indicates strong demand and frequent bookings.
Median Annual Revenue$28,054The usual yearly earnings for an Airbnb in Memphis.
Active Listings1,694The total count of active short-term rental listings.

Period: January 2026 - May 2026

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How Often Will Your Airbnb Be Booked in Memphis?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Memphis is 51%, meaning properties are booked for about 186 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Memphis

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%69%45%12%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Memphis

Peak Months

April, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Memphis?

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One of the most common questions for potential Airbnb hosts in Memphis is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Memphis

Best-in-class Airbnb properties (top 10%) in Memphis achieve around $43,639 annually, while strong performers (top 25%) earn at least $28,886. Typical properties generate about $16,075 per year, and entry-level listings (bottom 25%) see earnings near $3,264, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Memphis?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Memphis Airbnb market currently features 1,694 active listings with an average occupancy rate of 51%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Memphis Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Memphis?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Memphis is $151 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Memphis

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$240per night$160per night$105per night$43per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Memphis?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Memphis market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$43,639
Strong Performers (25%)$28,886
Market Average$28,054
Entry Level (25%)$3,264
Profitability Factors
High Occupancy: 51% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $151 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Memphis offers strong profitability potential with premium pricing opportunities. The combination of 51% occupancy and $151 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Memphis?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Memphis.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Memphis Are Most Profitable for Airbnb?

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Not all areas within Memphis perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,575
Daily Rate$151
Occupancy51%
Revenue$28,331

Bartlett

Active Listings16
Daily Rate$149
Occupancy50%
Revenue$27,792

Millington

Active Listings16
Daily Rate$137
Occupancy46%
Revenue$23,310

Lakeland

Active Listings8
Daily Rate$153
Occupancy57%
Revenue$32,451

Oakland

Active Listings12
Daily Rate$--
Occupancy--%
Revenue$--

Arlington

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Germantown

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Mason

Active Listings12
Daily Rate$--
Occupancy--%
Revenue$--

Covington

Active Listings10
Daily Rate$--
Occupancy--%
Revenue$--

Brighton

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Atoka

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Collierville

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Somerville

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Munford

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Moscow

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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