Airbnb Occupancy Rates in Missoula, Montana(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Missoula, Montana earn an average of $47,198 per year, with a typical occupancy rate of 56% and daily rates averaging $232. There were 727 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Missoula, United States.

Missoula Airbnb Market Map (October 2026)

727 listings

Missoula Market Performance

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Average Daily Rate (ADR)$232Average daily income from a booked room in Missoula.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue$47,198The usual yearly earnings for an Airbnb in Missoula.
Active Listings727The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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How Often Will Your Airbnb Be Booked in Missoula?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Missoula is 56%, meaning properties are booked for about 203 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Missoula

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
86%70%47%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Missoula

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Missoula?

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One of the most common questions for potential Airbnb hosts in Missoula is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Missoula

Best-in-class Airbnb properties (top 10%) in Missoula achieve around $70,651 annually, while strong performers (top 25%) earn at least $45,991. Typical properties generate about $27,869 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Missoula?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Missoula is $232 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Missoula

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$373per night$255per night$164per night$96per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Missoula?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Missoula market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$70,651
Strong Performers (25%)$45,991
Market Average$47,198
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $232 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Missoula offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and $232 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Missoula?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Missoula.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Missoula Are Most Profitable for Airbnb?

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Not all areas within Missoula perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings420
Daily Rate$217
Occupancy60%
Revenue$48,228

Seeley Lake

Active Listings74
Daily Rate$313
Occupancy43%
Revenue$49,338

Twin Creeks

Active Listings9
Daily Rate$769
Occupancy36%
Revenue$103,284

Lolo

Active Listings12
Daily Rate$223
Occupancy59%
Revenue$48,108

Bonner West Riverside

Active Listings10
Daily Rate$--
Occupancy--%
Revenue$--

Condon

Active Listings19
Daily Rate$--
Occupancy--%
Revenue$--

East Missoula

Active Listings13
Daily Rate$--
Occupancy--%
Revenue$--

Riverbend

Active Listings13
Daily Rate$--
Occupancy--%
Revenue$--

Frenchtown

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Superior

Active Listings15
Daily Rate$--
Occupancy--%
Revenue$--

Orchard Homes

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

St. Regis

Active Listings12
Daily Rate$--
Occupancy--%
Revenue$--

Clinton

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

De Borgia

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Huson

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Carlton

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Alberton

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Haugan

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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