Airbnb Occupancy Rates in Missouri, United States(November 2026)

Source: GuestFavoritesLast updated: 2026-11-02

Airbnbs in Missouri, United States earn an average of $40,915 per year, with a typical occupancy rate of 48% and daily rates averaging $232. There were 19,706 listings published on Airbnb in November 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Missouri, United States.

Missouri Airbnb Market Map (November 2026)

19,706 listings

Missouri Market Performance

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Average Daily Rate (ADR)$232Average daily income from a booked room in Missouri.
Occupancy Rate48% Shows moderate demand and chances for more bookings.
Median Annual Revenue$40,915The usual yearly earnings for an Airbnb in Missouri.
Active Listings19,706The total count of active short-term rental listings.

United States average: 55% occupancy, $299 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - October 2026

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Airbnb market analytics dashboard for Missouri, United States

How Often Will Your Airbnb Be Booked in Missouri?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Missouri is 48%, meaning properties are booked for about 176 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Missouri

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
82%63%39%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Missouri

Peak Months

October, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Missouri?

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One of the most common questions for potential Airbnb hosts in Missouri is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Missouri

Best-in-class Airbnb properties (top 10%) in Missouri achieve around $66,382 annually, while strong performers (top 25%) earn at least $38,253. Typical properties generate about $20,592 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Missouri?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Missouri is $232 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Missouri

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$385per night$232per night$142per night$83per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Missouri?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Missouri market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$66,382
Strong Performers (25%)$38,253
Market Average$40,915
Profitability Factors
High Occupancy: 48% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $232 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Missouri offers strong profitability potential with premium pricing opportunities. The combination of 48% occupancy and $232 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Missouri?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Missouri.

Registration Numbers on Airbnb

5% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Very Few Registered Listings

Key Regulatory Requirements

Basic registration and safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Lower compliance barriers make it easier to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Missouri Are Most Profitable for Airbnb?

Explore All Areas →

Not all areas within Missouri perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings3,275
Daily Rate$231
Occupancy49%
Revenue$41,681
Active Listings1,191
Daily Rate$304
Occupancy46%
Revenue$51,116
Active Listings791
Daily Rate$413
Occupancy49%
Revenue$74,353
Active Listings1,506
Daily Rate$170
Occupancy57%
Revenue$35,785
Active Listings973
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Friedenswald

Active Listings87
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Active Listings127
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Laurie

Active Listings73
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Active Listings105
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Lee's Summit

Active Listings97
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Active Listings140
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St. Peters

Active Listings69
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Gravois Mills

Active Listings71
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Active Listings129
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Forsyth

Active Listings72
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Shell Knob

Active Listings95
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Jefferson City

Active Listings93
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Blue Springs

Active Listings63
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Liberty

Active Listings63
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Sedalia

Active Listings84
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Washington

Active Listings64
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Waynesville

Active Listings74
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Cape Girardeau

Active Listings87
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St. Robert

Active Listings64
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Stockton

Active Listings68
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Ozark

Active Listings63
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Van Buren

Active Listings63
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Raytown

Active Listings53
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University City

Active Listings56
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Rolla

Active Listings57
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Rockaway Beach

Active Listings66
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Hannibal

Active Listings56
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Steelville

Active Listings50
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St. James

Active Listings52
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