Mexico
Nuevo León

Airbnb Occupancy Rates in Nuevo León, Mexico(September 2026)

Source: GuestFavoritesLast updated: 2026-09-28

Airbnbs in Nuevo León, Mexico earn an average of $282,665 per year, with a typical occupancy rate of 49% and daily rates averaging $1,582. There were 7,686 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Nuevo León, Mexico.

Nuevo León Airbnb Market Map (September 2026)

7,686 listings

Nuevo León Market Performance

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Average Daily Rate (ADR)$1,582Average daily income from a booked room in Nuevo León.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue$282,665The usual yearly earnings for an Airbnb in Nuevo León.
Active Listings7,686The total count of active short-term rental listings.

Mexico average: 47% occupancy, $2,504 per night.

Airbnb occupancy rates by city in Mexico

Period: November 2025 - August 2026

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Airbnb market analytics dashboard for Nuevo León, Mexico

How Often Will Your Airbnb Be Booked in Nuevo León?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Nuevo León is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Nuevo León

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%66%36%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Nuevo León

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Nuevo León?

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One of the most common questions for potential Airbnb hosts in Nuevo León is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Nuevo León

Best-in-class Airbnb properties (top 10%) in Nuevo León achieve around $454,729 annually, while strong performers (top 25%) earn at least $279,517. Typical properties generate about $140,914 per year, and entry-level listings (bottom 25%) see earnings near $18,554, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Nuevo León?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Nuevo León is $1,582 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Nuevo León

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$2,878per night$1,668per night$1,034per night$342per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Nuevo León?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Nuevo León market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$454,729
Strong Performers (25%)$279,517
Market Average$282,665
Entry Level (25%)$18,554
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $1,582 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Nuevo León offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and $1,582 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Nuevo León?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Nuevo León.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Nuevo León Are Most Profitable for Airbnb?

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Not all areas within Nuevo León perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings3,502
Daily Rate$1,414
Occupancy53%
Revenue$274,183
Active Listings843
Daily Rate$1,309
Occupancy44%
Revenue$214,489
Active Listings418
Daily Rate$1,928
Occupancy56%
Revenue$397,115
Active Listings288
Daily Rate$4,593
Occupancy32%
Revenue$536,774
Active Listings447
Daily Rate$--
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Active Listings402
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Active Listings109
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Active Listings169
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Active Listings166
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Mitras Poniente

Active Listings88
Daily Rate$--
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Active Listings109
Daily Rate$--
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Fraccionamiento Real Palmas

Active Listings35
Daily Rate$--
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Triana

Active Listings84
Daily Rate$--
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Ex Hacienda Santa Rosa

Active Listings63
Daily Rate$--
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Montemorelos

Active Listings50
Daily Rate$--
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García

Active Listings31
Daily Rate$--
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Hidalgo

Active Listings43
Daily Rate$--
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Jardines De La Silla (Jardines)

Active Listings45
Daily Rate$--
Occupancy--%
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Linares

Active Listings35
Daily Rate$--
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Valle Del Norte

Active Listings32
Daily Rate$--
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Cadereyta Jiménez

Active Listings32
Daily Rate$--
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Santa Rosa

Active Listings17
Daily Rate$--
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Bosques De Los Nogales

Active Listings21
Daily Rate$--
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Ciudad Natura

Active Listings18
Daily Rate$--
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Hacienda San Pedro

Active Listings10
Daily Rate$--
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General Zuazua

Active Listings9
Daily Rate$--
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Bello Amanecer

Active Listings8
Daily Rate$--
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Prados De Santa Rosa

Active Listings12
Daily Rate$--
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Los Parques

Active Listings10
Daily Rate$--
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Pesquería

Active Listings13
Daily Rate$--
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Campestre Huinalá

Active Listings12
Daily Rate$--
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Parque Industrial Ciudad Mitras

Active Listings12
Daily Rate$--
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Los Pilares

Active Listings9
Daily Rate$--
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Galeana

Active Listings9
Daily Rate$--
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Santa María

Active Listings9
Daily Rate$--
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Monte Kristal

Active Listings10
Daily Rate$--
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Revenue$--

Ciudad Sabinas Hidalgo

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Ciudad Cerralvo

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Valle De Santa María

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Iturbide

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

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