Mexico
Nuevo León

Airbnb Occupancy Rates in Nuevo León, Mexico(September 2026)

Source: GuestFavoritesLast updated: 2026-09-02

Airbnbs in Nuevo León, Mexico earn an average of $283,743 per year, with a typical occupancy rate of 49% and daily rates averaging $1,591. There were 7,798 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Nuevo León, Mexico.

Nuevo León Airbnb Market Map (September 2026)

7,798 listings

Nuevo León Market Performance

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Average Daily Rate (ADR)$1,591Average daily income from a booked room in Nuevo León.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue$283,743The usual yearly earnings for an Airbnb in Nuevo León.
Active Listings7,798The total count of active short-term rental listings.

Period: November 2025 - August 2026

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How Often Will Your Airbnb Be Booked in Nuevo León?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Nuevo León is 49%, meaning properties are booked for about 178 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Nuevo León

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%66%36%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Nuevo León

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Nuevo León?

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One of the most common questions for potential Airbnb hosts in Nuevo León is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Nuevo León

Best-in-class Airbnb properties (top 10%) in Nuevo León achieve around $454,973 annually, while strong performers (top 25%) earn at least $279,692. Typical properties generate about $141,030 per year, and entry-level listings (bottom 25%) see earnings near $19,111, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Nuevo León?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Nuevo León is $1,591 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Nuevo León

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$2,882per night$1,669per night$1,035per night$351per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Nuevo León?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Nuevo León market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$454,973
Strong Performers (25%)$279,692
Market Average$283,743
Entry Level (25%)$19,111
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $1,591 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Nuevo León offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and $1,591 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Nuevo León?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Nuevo León.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Nuevo León Are Most Profitable for Airbnb?

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Not all areas within Nuevo León perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings3,493
Daily Rate$1,415
Occupancy53%
Revenue$273,884
Active Listings846
Daily Rate$1,309
Occupancy44%
Revenue$214,195
Active Listings424
Daily Rate$1,929
Occupancy56%
Revenue$396,852
Active Listings287
Daily Rate$4,594
Occupancy32%
Revenue$537,020
Active Listings449
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Active Listings399
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Active Listings109
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Active Listings170
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Active Listings168
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Mitras Poniente

Active Listings87
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Active Listings110
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Fraccionamiento Real Palmas

Active Listings35
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Triana

Active Listings83
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Ex Hacienda Santa Rosa

Active Listings64
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Montemorelos

Active Listings50
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García

Active Listings32
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Hidalgo

Active Listings44
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Jardines De La Silla (Jardines)

Active Listings46
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Linares

Active Listings36
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Valle Del Norte

Active Listings33
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Cadereyta Jiménez

Active Listings32
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Santa Rosa

Active Listings17
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Ciudad Natura

Active Listings18
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Bosques De Los Nogales

Active Listings20
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Hacienda San Pedro

Active Listings10
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General Zuazua

Active Listings9
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Bello Amanecer

Active Listings8
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Prados De Santa Rosa

Active Listings12
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Los Parques

Active Listings10
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Pesquería

Active Listings13
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Campestre Huinalá

Active Listings12
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Parque Industrial Ciudad Mitras

Active Listings12
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Los Pilares

Active Listings9
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Galeana

Active Listings9
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Santa María

Active Listings9
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Monte Kristal

Active Listings10
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Ciudad Sabinas Hidalgo

Active Listings9
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Ciudad Satélite Del Norte

Active Listings7
Daily Rate$--
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Valle De Santa María

Active Listings9
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Iturbide

Active Listings8
Daily Rate$--
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