Airbnb Occupancy Rates in Oahu, Hawaii(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Oahu, Hawaii earn an average of $89,400 per year, with a typical occupancy rate of 75% and daily rates averaging $328. There were 5,969 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Oahu, United States.

Oahu Airbnb Market Map (September 2026)

5,969 listings

Oahu Market Performance

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Average Daily Rate (ADR)$328Average daily income from a booked room in Oahu.
Occupancy Rate75% Indicates strong demand and frequent bookings.
Median Annual Revenue$89,400The usual yearly earnings for an Airbnb in Oahu.
Active Listings5,969The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Oahu?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Oahu is 75%, meaning properties are booked for about 273 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Oahu

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
98%91%81%59%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Oahu

Peak Months

May, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Oahu?

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One of the most common questions for potential Airbnb hosts in Oahu is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Oahu

Best-in-class Airbnb properties (top 10%) in Oahu achieve around $161,679 annually, while strong performers (top 25%) earn at least $87,438. Typical properties generate about $51,363 per year, and entry-level listings (bottom 25%) see earnings near $29,510, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Oahu?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Oahu is $328 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Oahu

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$664per night$336per night$205per night$134per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Oahu?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Oahu market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$161,679
Strong Performers (25%)$87,438
Market Average$89,400
Entry Level (25%)$29,510
Profitability Factors
High Occupancy: 75% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $328 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Oahu offers excellent profitability potential with premium pricing opportunities. The combination of 75% occupancy and $328 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Oahu?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Oahu.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Oahu Are Most Profitable for Airbnb?

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Not all areas within Oahu perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings4,753
Daily Rate$241
Occupancy75%
Revenue$66,391
Active Listings416
Daily Rate$847
Occupancy72%
Revenue$225,254
Active Listings294
Daily Rate$636
Occupancy73%
Revenue$170,220
Active Listings104
Daily Rate$654
Occupancy75%
Revenue$179,928

Kailua

Active Listings47
Daily Rate$--
Occupancy--%
Revenue$--
Active Listings110
Daily Rate$--
Occupancy--%
Revenue$--

Pupukea

Active Listings39
Daily Rate$--
Occupancy--%
Revenue$--

Hauula

Active Listings41
Daily Rate$--
Occupancy--%
Revenue$--

Haleiwa

Active Listings18
Daily Rate$--
Occupancy--%
Revenue$--

Makaha

Active Listings52
Daily Rate$--
Occupancy--%
Revenue$--

Laie

Active Listings25
Daily Rate$--
Occupancy--%
Revenue$--

Kahuku

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

Kaneohe

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Waimanalo Beach

Active Listings10
Daily Rate$--
Occupancy--%
Revenue$--

East Honolulu

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Mokuleia

Active Listings14
Daily Rate$--
Occupancy--%
Revenue$--

Kaaawa

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Kahaluu

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Waialua

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Nanakuli

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Maili

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Heeia

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Kapolei

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Ewa Beach

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Waianae

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Makakilo

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Waipio

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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