Airbnb Occupancy Rates in Oahu, Hawaii(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Oahu, Hawaii earn an average of $86,325 per year, with a typical occupancy rate of 73% and daily rates averaging $326. There were 5,836 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Oahu, United States.

Oahu Airbnb Market Map (July 2026)

5,836 listings

Oahu Market Performance

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Average Daily Rate (ADR)$326Average daily income from a booked room in Oahu.
Occupancy Rate73% Indicates strong demand and frequent bookings.
Median Annual Revenue$86,325The usual yearly earnings for an Airbnb in Oahu.
Active Listings5,836The total count of active short-term rental listings.

Period: January 2026 - June 2026

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How Often Will Your Airbnb Be Booked in Oahu?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Oahu is 73%, meaning properties are booked for about 265 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Oahu

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
98%91%80%56%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Oahu

Peak Months

March, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Oahu?

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One of the most common questions for potential Airbnb hosts in Oahu is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Oahu

Best-in-class Airbnb properties (top 10%) in Oahu achieve around $155,972 annually, while strong performers (top 25%) earn at least $84,266. Typical properties generate about $49,068 per year, and entry-level listings (bottom 25%) see earnings near $27,084, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Oahu?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Oahu Airbnb market currently features 5,836 active listings with an average occupancy rate of 73%. This represents a highly competitive market environment where strong demand supports premium pricing.

Strategic Entry into Oahu Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Oahu?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Oahu is $326 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Oahu

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$649per night$332per night$202per night$132per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Oahu?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Oahu market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$155,972
Strong Performers (25%)$84,266
Market Average$86,325
Entry Level (25%)$27,084
Profitability Factors
High Occupancy: 73% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $326 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Oahu offers excellent profitability potential with premium pricing opportunities. The combination of 73% occupancy and $326 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Oahu?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Oahu.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Oahu Are Most Profitable for Airbnb?

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Not all areas within Oahu perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings4,655
Daily Rate$238
Occupancy72%
Revenue$63,617
Active Listings388
Daily Rate$828
Occupancy71%
Revenue$216,522
Active Listings286
Daily Rate$625
Occupancy70%
Revenue$161,410
Active Listings103
Daily Rate$642
Occupancy74%
Revenue$173,591

Kailua

Active Listings47
Daily Rate$--
Occupancy--%
Revenue$--
Active Listings107
Daily Rate$--
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Pupukea

Active Listings37
Daily Rate$--
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Revenue$--

Hauula

Active Listings40
Daily Rate$--
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Haleiwa

Active Listings21
Daily Rate$--
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Laie

Active Listings27
Daily Rate$--
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Makaha

Active Listings44
Daily Rate$--
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Kahuku

Active Listings10
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Kaneohe

Active Listings6
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Waimanalo Beach

Active Listings10
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Mokuleia

Active Listings17
Daily Rate$--
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Revenue$--

East Honolulu

Active Listings5
Daily Rate$--
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Revenue$--

Pearl City

Active Listings10
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Revenue$--

Kaaawa

Active Listings3
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Waialua

Active Listings3
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Kahaluu

Active Listings4
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Nanakuli

Active Listings4
Daily Rate$--
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Maili

Active Listings2
Daily Rate$--
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Heeia

Active Listings1
Daily Rate$--
Occupancy--%
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Kapolei

Active Listings1
Daily Rate$--
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Makakilo

Active Listings2
Daily Rate$--
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Ewa Beach

Active Listings1
Daily Rate$--
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Waiahole Waikane

Active Listings1
Daily Rate$--
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Waianae

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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