Airbnb Occupancy Rates in 沖縄県, Japan(October 2026)
Airbnbs in 沖縄県, Japan earn an average of ¥6,794,431 per year, with a typical occupancy rate of 61% and daily rates averaging ¥30,385. There were 3,542 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in 沖縄県, Japan.
沖縄県 Airbnb Market Map (October 2026)
沖縄県 Market Performance
Japan average: 60% occupancy, ¥24,171 per night.
Airbnb occupancy rates by city in JapanPeriod: March 2026 - September 2026
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How Often Will Your Airbnb Be Booked in 沖縄県?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in 沖縄県 is 61%, meaning properties are booked for about 224 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in 沖縄県
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) |
|---|---|---|
| 89% | 78% | 59% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance |
Seasonal Occupancy Patterns in 沖縄県
October, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
March, April
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, February
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in 沖縄県?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in 沖縄県 is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in 沖縄県
Best-in-class Airbnb properties (top 10%) in 沖縄県 achieve around ¥11,552,047 annually, while strong performers (top 25%) earn at least ¥7,159,442. Typical properties generate about ¥4,022,317 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in 沖縄県?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in 沖縄県 and what makes them successful.
![Top performing Airbnb: [Near Kokusai-dori] 2 minutes from Miebashi Station! Private condominium [1LDK: 44 ㎡] Families and groups welcome in 沖縄県](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTM4MjM2MTc5OTk0NDE5OTE2Mw==/original/5f7e9552-0985-400e-940a-9a7501e8e37f.jpeg?im_w=480)
What Should You Charge for Your Airbnb in 沖縄県?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in 沖縄県 is ¥30,385 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in 沖縄県
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| ¥52,078per night | ¥34,030per night | ¥22,578per night | ¥13,895per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in 沖縄県?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the 沖縄県 market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in 沖縄県?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in 沖縄県.
Registration Numbers on Airbnb
76% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in 沖縄県 Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within 沖縄県 perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
金武町
沖縄市
宜野湾市
糸満市
浦添市
豊見城市
北中城村
与那原町
宜野座村
大宜味村
国頭村
八重瀬町
東村
竹富町
渡嘉敷村
与那国町
中城村
嘉手納町
伊江村
南風原町
座間味村
伊平屋村
西原町
粟国村
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