Airbnb Occupancy Rates in 東京都, Japan(October 2026)

Source: GuestFavoritesLast updated: 2026-10-28

Airbnbs in 東京都, Japan earn an average of ¥6,123,615 per year, with a typical occupancy rate of 74% and daily rates averaging ¥22,800. There were 16,817 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in 東京都, Japan.

東京都 Airbnb Market Map (October 2026)

16,817 listings

東京都 Market Performance

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Average Daily Rate (ADR)¥22,800Average daily income from a booked room in 東京都.
Occupancy Rate74% Indicates strong demand and frequent bookings.
Median Annual Revenue¥6,123,615The usual yearly earnings for an Airbnb in 東京都.
Active Listings16,817The total count of active short-term rental listings.

Japan average: 60% occupancy, ¥24,171 per night.

Airbnb occupancy rates by city in Japan

Period: March 2026 - September 2026

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Airbnb market analytics dashboard for 東京都, Japan

How Often Will Your Airbnb Be Booked in 東京都?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in 東京都 is 74%, meaning properties are booked for about 269 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in 東京都

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
96%89%79%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in 東京都

Peak Months

November, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in 東京都?

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One of the most common questions for potential Airbnb hosts in 東京都 is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in 東京都

Best-in-class Airbnb properties (top 10%) in 東京都 achieve around ¥10,143,210 annually, while strong performers (top 25%) earn at least ¥6,659,180. Typical properties generate about ¥4,237,459 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Can You Learn from Top-Performing Airbnbs in 東京都?

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Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in 東京都 and what makes them successful.

What Should You Charge for Your Airbnb in 東京都?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in 東京都 is ¥22,800 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in 東京都

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
¥39,862per night¥26,518per night¥17,167per night¥11,546per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in 東京都?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the 東京都 market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)¥10,143,210
Strong Performers (25%)¥6,659,180
Market Average¥6,123,615
Profitability Factors
High Occupancy: 74% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: ¥22,800 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: 東京都 offers excellent profitability potential with premium pricing opportunities. The combination of 74% occupancy and ¥22,800 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in 東京都?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in 東京都.

Registration Numbers on Airbnb

63% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Most Listings Registered

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in 東京都 Are Most Profitable for Airbnb?

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Not all areas within 東京都 perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings2,883
Daily Rate¥25,314
Occupancy77%
Revenue¥7,149,626
Active Listings1,455
Daily Rate¥30,424
Occupancy77%
Revenue¥8,562,238
Active Listings1,727
Daily Rate¥26,779
Occupancy73%
Revenue¥7,192,631
Active Listings2,208
Daily Rate¥20,399
Occupancy74%
Revenue¥5,511,952
Active Listings1,583
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