Airbnb Occupancy Rates in 高松市, 香川県(October 2026)

Source: GuestFavoritesLast updated: 2026-10-28

Airbnbs in 高松市, 香川県 earn an average of ¥4,034,784 per year, with a typical occupancy rate of 56% and daily rates averaging ¥19,799. There were 377 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in 高松市, Japan.

高松市 Airbnb Market Map (October 2026)

377 listings

高松市 Market Performance

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Average Daily Rate (ADR)¥19,799Average daily income from a booked room in 高松市.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue¥4,034,784The usual yearly earnings for an Airbnb in 高松市.
Active Listings377The total count of active short-term rental listings.

Japan average: 60% occupancy, ¥24,171 per night.

Airbnb occupancy rates by city in Japan

Period: March 2026 - September 2026

Get Live 高松市 Market Intelligence

Discover detailed 高松市 Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for 高松市, 香川県

How Often Will Your Airbnb Be Booked in 高松市?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in 高松市 is 56%, meaning properties are booked for about 204 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in 高松市

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
87%75%53%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in 高松市

Peak Months

October, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

February, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in 高松市?

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One of the most common questions for potential Airbnb hosts in 高松市 is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in 高松市

Best-in-class Airbnb properties (top 10%) in 高松市 achieve around ¥6,640,255 annually, while strong performers (top 25%) earn at least ¥4,454,286. Typical properties generate about ¥2,803,999 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Can You Learn from Top-Performing Airbnbs in 高松市?

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Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in 高松市 and what makes them successful.

What Should You Charge for Your Airbnb in 高松市?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in 高松市 is ¥19,799 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in 高松市

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
¥37,502per night¥23,763per night¥16,699per night¥11,401per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in 高松市?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the 高松市 market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)¥6,640,255
Strong Performers (25%)¥4,454,286
Market Average¥4,034,784
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: ¥19,799 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: 高松市 offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and ¥19,799 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in 高松市?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in 高松市.

Registration Numbers on Airbnb

84% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Nearly All Listings Registered

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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