Airbnb Occupancy Rates in Paraíba, Brazil(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Paraíba, Brazil earn an average of R$57,413 per year, with a typical occupancy rate of 49% and daily rates averaging R$321. There were 11,292 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Paraíba, Brazil.

Paraíba Airbnb Market Map (May 2026)

11,292 listings

Paraíba Market Performance

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Average Daily Rate (ADR)R$321Average daily income from a booked room in Paraíba.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual RevenueR$57,413The usual yearly earnings for an Airbnb in Paraíba.
Active Listings11,292The total count of active short-term rental listings.

Period: January 2026 - April 2026

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How Often Will Your Airbnb Be Booked in Paraíba?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Paraíba is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Paraíba

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
82%61%28%3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Paraíba

Peak Months

January, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, July

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

May, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Paraíba?

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One of the most common questions for potential Airbnb hosts in Paraíba is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Paraíba

Best-in-class Airbnb properties (top 10%) in Paraíba achieve around R$83,250 annually, while strong performers (top 25%) earn at least R$53,028. Typical properties generate about R$23,253 per year, and entry-level listings (bottom 25%) see earnings near R$2,214, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Paraíba?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Paraíba Airbnb market currently features 11,292 active listings with an average occupancy rate of 49%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 202611,195 Airbnbs
↑ 1%vs
April 202611,292 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 1% over the past year. This stability provides predictable market conditions for Airbnb investment in Paraíba.

Strategic Entry into Paraíba Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Paraíba?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Paraíba is R$321 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Paraíba

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
R$478per nightR$321per nightR$218per nightR$38per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Paraíba?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Paraíba market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)R$83,250
Strong Performers (25%)R$53,028
Market AverageR$57,413
Entry Level (25%)R$2,214
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: R$321 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Paraíba offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and R$321 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Paraíba?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Paraíba.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Paraíba Are Most Profitable for Airbnb?

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Not all areas within Paraíba perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings7,040
Daily RateR$298
Occupancy52%
RevenueR$57,069
Active Listings1,586
Daily RateR$369
Occupancy44%
RevenueR$59,684
Active Listings695
Daily RateR$507
Occupancy41%
RevenueR$76,205
Active Listings987
Daily RateR$204
Occupancy38%
RevenueR$28,889
Active Listings356
Daily RateR$--
Occupancy--%
RevenueR$--
Active Listings168
Daily RateR$--
Occupancy--%
RevenueR$--
Active Listings127
Daily RateR$--
Occupancy--%
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Areia

Active Listings40
Daily RateR$--
Occupancy--%
RevenueR$--

Baía Da Traição

Active Listings46
Daily RateR$--
Occupancy--%
RevenueR$--

Rio Tinto

Active Listings49
Daily RateR$--
Occupancy--%
RevenueR$--

Mataraca

Active Listings16
Daily RateR$--
Occupancy--%
RevenueR$--

Patos

Active Listings25
Daily RateR$--
Occupancy--%
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Araruna

Active Listings16
Daily RateR$--
Occupancy--%
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Solânea

Active Listings16
Daily RateR$--
Occupancy--%
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Cruz Do Espírito Santo

Active Listings8
Daily RateR$--
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Guarabira

Active Listings7
Daily RateR$--
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Santa Rita

Active Listings9
Daily RateR$--
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Borborema

Active Listings2
Daily RateR$--
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Lagoa Seca

Active Listings7
Daily RateR$--
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Bayeux

Active Listings6
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Serra Da Raiz

Active Listings7
Daily RateR$--
Occupancy--%
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Marcação

Active Listings4
Daily RateR$--
Occupancy--%
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Dona Inês

Active Listings5
Daily RateR$--
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Pilões

Active Listings3
Daily RateR$--
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Alhandra

Active Listings2
Daily RateR$--
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Massaranduba

Active Listings4
Daily RateR$--
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Monteiro

Active Listings6
Daily RateR$--
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Maturéia

Active Listings4
Daily RateR$--
Occupancy--%
RevenueR$--

Belém

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Caraúbas

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Cuité

Active Listings2
Daily RateR$--
Occupancy--%
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Cajazeiras

Active Listings3
Daily RateR$--
Occupancy--%
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Santa Luzia

Active Listings5
Daily RateR$--
Occupancy--%
RevenueR$--

Boqueirão

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Alagoa Nova

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

São José De Princesa

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Picuí

Active Listings2
Daily RateR$--
Occupancy--%
RevenueR$--

Pocinhos

Active Listings3
Daily RateR$--
Occupancy--%
RevenueR$--

Cabaceiras

Active Listings3
Daily RateR$--
Occupancy--%
RevenueR$--

Serraria

Active Listings4
Daily RateR$--
Occupancy--%
RevenueR$--

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