United States North Carolina
Pinehurst / Southern Pines

Airbnb Occupancy Rates in Pinehurst / Southern Pines, North Carolina(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Pinehurst / Southern Pines, North Carolina earn an average of $44,068 per year, with a typical occupancy rate of 49% and daily rates averaging $246. There were 756 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Pinehurst / Southern Pines, United States.

Pinehurst / Southern Pines Airbnb Market Map (July 2026)

756 listings

Pinehurst / Southern Pines Market Performance

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Average Daily Rate (ADR)$246Average daily income from a booked room in Pinehurst / Southern Pines.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue$44,068The usual yearly earnings for an Airbnb in Pinehurst / Southern Pines.
Active Listings756The total count of active short-term rental listings.

Period: January 2026 - June 2026

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Airbnb market analytics dashboard for Pinehurst / Southern Pines, North Carolina

How Often Will Your Airbnb Be Booked in Pinehurst / Southern Pines?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Pinehurst / Southern Pines is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Pinehurst / Southern Pines

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
83%63%39%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Pinehurst / Southern Pines

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Pinehurst / Southern Pines?

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One of the most common questions for potential Airbnb hosts in Pinehurst / Southern Pines is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Pinehurst / Southern Pines

Best-in-class Airbnb properties (top 10%) in Pinehurst / Southern Pines achieve around $65,328 annually, while strong performers (top 25%) earn at least $38,632. Typical properties generate about $20,280 per year, and entry-level listings (bottom 25%) see earnings near $5,308, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Pinehurst / Southern Pines?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Pinehurst / Southern Pines Airbnb market currently features 756 active listings with an average occupancy rate of 49%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Pinehurst / Southern Pines Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Pinehurst / Southern Pines?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Pinehurst / Southern Pines is $246 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Pinehurst / Southern Pines

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$420per night$241per night$139per night$66per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Pinehurst / Southern Pines?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Pinehurst / Southern Pines market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$65,328
Strong Performers (25%)$38,632
Market Average$44,068
Entry Level (25%)$5,308
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $246 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Pinehurst / Southern Pines offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and $246 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Pinehurst / Southern Pines?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Pinehurst / Southern Pines.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Pinehurst / Southern Pines Are Most Profitable for Airbnb?

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Not all areas within Pinehurst / Southern Pines perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings406
Daily Rate$268
Occupancy48%
Revenue$47,516
Active Listings200
Daily Rate$236
Occupancy49%
Revenue$43,006

Foxfire

Active Listings18
Daily Rate$397
Occupancy49%
Revenue$71,516

Aberdeen

Active Listings37
Daily Rate$185
Occupancy51%
Revenue$34,525

Whispering Pines

Active Listings12
Daily Rate$--
Occupancy--%
Revenue$--

Vass

Active Listings23
Daily Rate$--
Occupancy--%
Revenue$--

Carthage

Active Listings22
Daily Rate$--
Occupancy--%
Revenue$--

Seven Lakes

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

Pinebluff

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Taylortown

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

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