Airbnb Occupancy Rates in Playa Hermosa, Piriápolis(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Playa Hermosa, Piriápolis earn an average of $17,780 per year, with a typical occupancy rate of 43% and daily rates averaging $112. There were 189 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Playa Hermosa, Uruguay.

Playa Hermosa Airbnb Market Map (July 2026)

189 listings

Playa Hermosa Market Performance

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Average Daily Rate (ADR)$112Average daily income from a booked room in Playa Hermosa.
Occupancy Rate43% Shows moderate demand and chances for more bookings.
Median Annual Revenue$17,780The usual yearly earnings for an Airbnb in Playa Hermosa.
Active Listings189The total count of active short-term rental listings.

Period: July 2025 - June 2026

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Airbnb market analytics dashboard for Playa Hermosa, Piriápolis

How Often Will Your Airbnb Be Booked in Playa Hermosa?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Playa Hermosa is 43%, meaning properties are booked for about 159 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Playa Hermosa

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
47%25%13%6%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Playa Hermosa

Peak Months

November, January

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Playa Hermosa?

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One of the most common questions for potential Airbnb hosts in Playa Hermosa is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Playa Hermosa

Best-in-class Airbnb properties (top 10%) in Playa Hermosa achieve around $15,301 annually, while strong performers (top 25%) earn at least $7,001. Typical properties generate about $3,391 per year, and entry-level listings (bottom 25%) see earnings near $1,213, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Playa Hermosa?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Playa Hermosa Airbnb market currently features 189 active listings with an average occupancy rate of 43%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 2025120 Airbnbs
↑ 58%vs
June 2026189 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 58% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Playa Hermosa.

Strategic Entry into Playa Hermosa Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Playa Hermosa?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Playa Hermosa is $112 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Playa Hermosa

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$120per night$61per night$23per night$15per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Playa Hermosa?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Playa Hermosa market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$15,301
Strong Performers (25%)$7,001
Market Average$17,780
Entry Level (25%)$1,213
Profitability Factors
High Occupancy: 43% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $112 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Playa Hermosa offers strong profitability potential with competitive pricing advantages. The combination of 43% occupancy and $112 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Playa Hermosa?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Playa Hermosa.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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