Airbnb Occupancy Rates in Plymouth County, Massachusetts(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Plymouth County, Massachusetts earn an average of $91,202 per year, with a typical occupancy rate of 58% and daily rates averaging $429. There were 955 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Plymouth County, United States.

Plymouth County Airbnb Market Map (September 2026)

955 listings

Plymouth County Market Performance

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Average Daily Rate (ADR)$429Average daily income from a booked room in Plymouth County.
Occupancy Rate58% Indicates strong demand and frequent bookings.
Median Annual Revenue$91,202The usual yearly earnings for an Airbnb in Plymouth County.
Active Listings955The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Plymouth County?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Plymouth County is 58%, meaning properties are booked for about 213 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Plymouth County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
84%59%34%20%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Plymouth County

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Plymouth County?

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One of the most common questions for potential Airbnb hosts in Plymouth County is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Plymouth County

Best-in-class Airbnb properties (top 10%) in Plymouth County achieve around $110,804 annually, while strong performers (top 25%) earn at least $66,098. Typical properties generate about $34,250 per year, and entry-level listings (bottom 25%) see earnings near $16,388, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Plymouth County?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Plymouth County is $429 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Plymouth County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$595per night$382per night$193per night$99per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Plymouth County?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Plymouth County market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$110,804
Strong Performers (25%)$66,098
Market Average$91,202
Entry Level (25%)$16,388
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $429 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Plymouth County offers strong profitability potential with premium pricing opportunities. The combination of 58% occupancy and $429 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Plymouth County?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Plymouth County.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Plymouth County Are Most Profitable for Airbnb?

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Not all areas within Plymouth County perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings113
Daily Rate$403
Occupancy58%
Revenue$86,387
Active Listings107
Daily Rate$407
Occupancy54%
Revenue$81,660

Ocean Bluff Brant Rock

Active Listings75
Daily Rate$501
Occupancy61%
Revenue$112,728

Scituate

Active Listings63
Daily Rate$555
Occupancy53%
Revenue$107,640

North Scituate

Active Listings42
Daily Rate$--
Occupancy--%
Revenue$--

Hull

Active Listings53
Daily Rate$--
Occupancy--%
Revenue$--

Wareham Center

Active Listings46
Daily Rate$--
Occupancy--%
Revenue$--

Mattapoisett Center

Active Listings40
Daily Rate$--
Occupancy--%
Revenue$--

Marion Center

Active Listings31
Daily Rate$--
Occupancy--%
Revenue$--

White Island Shores

Active Listings26
Daily Rate$--
Occupancy--%
Revenue$--

Green Harbor

Active Listings14
Daily Rate$--
Occupancy--%
Revenue$--

Marshfield Hills

Active Listings18
Daily Rate$--
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Revenue$--

Kingston

Active Listings17
Daily Rate$--
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Revenue$--

Weweantic

Active Listings15
Daily Rate$--
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Revenue$--

Brockton

Active Listings23
Daily Rate$--
Occupancy--%
Revenue$--

South Duxbury

Active Listings5
Daily Rate$--
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Revenue$--

Cedar Crest

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

North Plymouth

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

North Lakeville

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Abington

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Duxbury

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

North Pembroke

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Bridgewater Town

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Marshfield

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Middleborough Center

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Hingham

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

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