Airbnb Occupancy Rates in Plymouth County, Massachusetts(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Plymouth County, Massachusetts earn an average of $87,240 per year, with a typical occupancy rate of 56% and daily rates averaging $425. There were 929 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Plymouth County, United States.

Plymouth County Airbnb Market Map (October 2026)

929 listings

Plymouth County Market Performance

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Average Daily Rate (ADR)$425Average daily income from a booked room in Plymouth County.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue$87,240The usual yearly earnings for an Airbnb in Plymouth County.
Active Listings929The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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Airbnb market analytics dashboard for Plymouth County, Massachusetts

How Often Will Your Airbnb Be Booked in Plymouth County?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Plymouth County is 56%, meaning properties are booked for about 205 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Plymouth County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
84%59%32%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Plymouth County

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Plymouth County?

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One of the most common questions for potential Airbnb hosts in Plymouth County is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Plymouth County

Best-in-class Airbnb properties (top 10%) in Plymouth County achieve around $106,001 annually, while strong performers (top 25%) earn at least $62,578. Typical properties generate about $31,790 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Plymouth County?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Plymouth County is $425 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Plymouth County

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$610per night$394per night$206per night$108per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Plymouth County?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Plymouth County market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$106,001
Strong Performers (25%)$62,578
Market Average$87,240
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $425 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Plymouth County offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and $425 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Plymouth County?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Plymouth County.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Plymouth County Are Most Profitable for Airbnb?

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Not all areas within Plymouth County perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings105
Daily Rate$407
Occupancy54%
Revenue$81,575
Active Listings105
Daily Rate$397
Occupancy53%
Revenue$78,033

Ocean Bluff Brant Rock

Active Listings76
Daily Rate$494
Occupancy58%
Revenue$106,089

Scituate

Active Listings62
Daily Rate$547
Occupancy53%
Revenue$106,606

North Scituate

Active Listings45
Daily Rate$--
Occupancy--%
Revenue$--

Hull

Active Listings54
Daily Rate$--
Occupancy--%
Revenue$--

Mattapoisett Center

Active Listings41
Daily Rate$--
Occupancy--%
Revenue$--

Wareham Center

Active Listings45
Daily Rate$--
Occupancy--%
Revenue$--

Marion Center

Active Listings30
Daily Rate$--
Occupancy--%
Revenue$--

White Island Shores

Active Listings25
Daily Rate$--
Occupancy--%
Revenue$--

Green Harbor

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

Marshfield Hills

Active Listings18
Daily Rate$--
Occupancy--%
Revenue$--

Kingston

Active Listings17
Daily Rate$--
Occupancy--%
Revenue$--

Weweantic

Active Listings14
Daily Rate$--
Occupancy--%
Revenue$--

Brockton

Active Listings23
Daily Rate$--
Occupancy--%
Revenue$--

Cedar Crest

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

South Duxbury

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

North Plymouth

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Hingham

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Abington

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

North Lakeville

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Duxbury

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Marshfield

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Middleborough Center

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Bridgewater Town

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

North Pembroke

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

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