Airbnb Occupancy Rates in Puerto Vallarta, Jalisco(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Puerto Vallarta, Jalisco earn an average of $52,551 per year, with a typical occupancy rate of 62% and daily rates averaging $233. There were 7,969 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Puerto Vallarta, Mexico.

Puerto Vallarta Airbnb Market Map (April 2026)

7,969 listings

Puerto Vallarta Market Performance

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Average Daily Rate (ADR)$233Average daily income from a booked room in Puerto Vallarta.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual Revenue$52,551The usual yearly earnings for an Airbnb in Puerto Vallarta.
Active Listings7,969The total count of active short-term rental listings.

Period: November 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Puerto Vallarta?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Puerto Vallarta is 62%, meaning properties are booked for about 226 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Puerto Vallarta

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
40%34%25%10%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Puerto Vallarta

Peak Months

March, January

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

September, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Puerto Vallarta?

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One of the most common questions for potential Airbnb hosts in Puerto Vallarta is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Puerto Vallarta

Best-in-class Airbnb properties (top 10%) in Puerto Vallarta achieve around $82,426 annually, while strong performers (top 25%) earn at least $43,829. Typical properties generate about $19,054 per year, and entry-level listings (bottom 25%) see earnings near $4,894, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Puerto Vallarta?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Puerto Vallarta Airbnb market currently features 7,969 active listings with an average occupancy rate of 62%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

November 20258,556 Airbnbs
↓ 7%vs
March 20267,969 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 7% over the past year. This consolidation suggests focusing on quality and differentiation for Airbnb investment in Puerto Vallarta.

Strategic Entry into Puerto Vallarta Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Puerto Vallarta?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Puerto Vallarta is $233 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Puerto Vallarta

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$179per night$88per night$46per night$18per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Puerto Vallarta?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Puerto Vallarta market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$82,426
Strong Performers (25%)$43,829
Market Average$52,551
Entry Level (25%)$4,894
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $233 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Puerto Vallarta offers excellent profitability potential with premium pricing opportunities. The combination of 62% occupancy and $233 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Puerto Vallarta?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Puerto Vallarta.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Puerto Vallarta Are Most Profitable for Airbnb?

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Not all areas within Puerto Vallarta perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings7,431
Daily Rate$225
Occupancy62%
Revenue$51,490
Active Listings189
Daily Rate$60
Occupancy39%
Revenue$8,820

Las Juntas

Active Listings86
Daily Rate$88
Occupancy50%
Revenue$16,313

Las Palmas De Arriba

Active Listings4
Daily Rate$66
Occupancy20%
Revenue$4,830

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