Airbnb Occupancy Rates in Rugby, Warwickshire(May 2026)

Source: GuestFavoritesLast updated: 2026-05-23

Airbnbs in Rugby, Warwickshire earn an average of £25,077 per year, with a typical occupancy rate of 52% and daily rates averaging £131. There were 137 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Rugby, England.

Rugby Airbnb Market Map (May 2026)

137 listings

Rugby Market Performance

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Average Daily Rate (ADR)£131Average daily income from a booked room in Rugby.
Occupancy Rate52% Indicates strong demand and frequent bookings.
Median Annual Revenue£25,077The usual yearly earnings for an Airbnb in Rugby.
Active Listings137The total count of active short-term rental listings.

Period: May 2025 - April 2026

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How Often Will Your Airbnb Be Booked in Rugby?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Rugby is 52%, meaning properties are booked for about 191 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Rugby

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
90%70%47%18%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Rugby

Peak Months

March, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Rugby?

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One of the most common questions for potential Airbnb hosts in Rugby is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Rugby

Best-in-class Airbnb properties (top 10%) in Rugby achieve around £33,833 annually, while strong performers (top 25%) earn at least £21,248. Typical properties generate about £11,680 per year, and entry-level listings (bottom 25%) see earnings near £3,780, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Rugby?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Rugby Airbnb market currently features 137 active listings with an average occupancy rate of 52%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

May 2025100 Airbnbs
↑ 37%vs
April 2026137 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 37% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Rugby.

Strategic Entry into Rugby Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Rugby?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Rugby is £131 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Rugby

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£198per night£131per night£94per night£52per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Rugby?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Rugby market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£33,833
Strong Performers (25%)£21,248
Market Average£25,077
Entry Level (25%)£3,780
Profitability Factors
High Occupancy: 52% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £131 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Rugby offers strong profitability potential with competitive pricing advantages. The combination of 52% occupancy and £131 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Rugby?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Rugby.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Rugby Are Most Profitable for Airbnb?

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Not all areas within Rugby perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Clifton Upon Dunsmore

Active Listings36
Daily Rate£97
Occupancy57%
Revenue£20,676

Wolvey

Active Listings10
Daily Rate£187
Occupancy56%
Revenue£38,961

Bourton And Draycote

Active Listings5
Daily Rate£425
Occupancy41%
Revenue£63,915

Dunchurch

Active Listings12
Daily Rate£119
Occupancy56%
Revenue£24,622

Cawston

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Churchover

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Grandborough

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Combe Fields

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Long Lawford

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Leamington Hastings

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Cosford

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Shilton And Barnacle

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Willoughby

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Monks Kirby

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Newton And Biggin

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Princethorpe

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Stretton On Dunsmore

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Wolston

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Harborough Magna

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Brandon And Bretford

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Thurlaston

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Stretton Under Fosse

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Marton

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Brinklow

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

King's Newnham

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Church Lawford

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Wolfhampcote

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Ryton On Dunsmore

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Frankton

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

Birdingbury

Active Listings1
Daily Rate£--
Occupancy--%
Revenue£--

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