Airbnb Occupancy Rates in Santa Cruz, Ilha Da Madeira(October 2026)
Airbnbs in Santa Cruz, Ilha Da Madeira earn an average of €29,436 per year, with a typical occupancy rate of 67% and daily rates averaging €121. There were 144 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Santa Cruz, Portugal.
Santa Cruz Airbnb Market Map (October 2026)
Santa Cruz Market Performance
Portugal average: 63% occupancy, €159 per night.
Airbnb occupancy rates by city in PortugalPeriod: December 2025 - September 2026
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How Often Will Your Airbnb Be Booked in Santa Cruz?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Santa Cruz is 67%, meaning properties are booked for about 243 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Santa Cruz
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) |
|---|---|---|
| 93% | 84% | 64% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance |
Seasonal Occupancy Patterns in Santa Cruz
May, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
March, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Santa Cruz?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Santa Cruz is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Santa Cruz
Best-in-class Airbnb properties (top 10%) in Santa Cruz achieve around €43,437 annually, while strong performers (top 25%) earn at least €31,180. Typical properties generate about €21,105 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Santa Cruz?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Santa Cruz and what makes them successful.
What Should You Charge for Your Airbnb in Santa Cruz?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Santa Cruz is €121 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Santa Cruz
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €174per night | €129per night | €100per night | €76per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Santa Cruz?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Santa Cruz market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Santa Cruz?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Santa Cruz.
Rules for new hosts
New hosts can't currently open an entire-home short-term rental in this market.
Santa Cruz is in the municipality of Santa Cruz, which suspended new AL registrations across its whole territory from about 19 October 2026, for up to a year or until its first municipal AL regulation takes effect; the draft is in public participation and is expected to set containment areas. Existing registrations continue. Santa Cruz charges an Ecotaxa Turística of EUR 2 per night, up to 7 nights, and a rise to EUR 4 has been proposed.
- June 2026Assembleia Municipal approves drafting an AL regulation and suspending new registrations (Deliberação 68/2026)
- September 2026Edital 618/2026 opens public participation on the draft AL regulation
- October 2026Suspension of new AL registrations starts (date per press; up to 1 year)
- TodayNo change scheduled
- June 2026Assembleia Municipal approves drafting an AL regulation and suspending new registrations (Deliberação 68/2026)
- September 2026Edital 618/2026 opens public participation on the draft AL regulation
- October 2026Suspension of new AL registrations starts (date per press; up to 1 year)
- TodayNo change scheduled
- New licences
- FrozenMunicipal
- Licence
- RegistrationNational
- Building / HOA
- Bylaws can ban itNational
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
None of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
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