Airbnb Occupancy Rates in São Roque, São Paulo(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in São Roque, São Paulo earn an average of R$101,716 per year, with a typical occupancy rate of 38% and daily rates averaging R$739. There were 637 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in São Roque, Brazil.

São Roque Airbnb Market Map (May 2026)

637 listings

São Roque Market Performance

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Average Daily Rate (ADR)R$739Average daily income from a booked room in São Roque.
Occupancy Rate38% Shows moderate demand and chances for more bookings.
Median Annual RevenueR$101,716The usual yearly earnings for an Airbnb in São Roque.
Active Listings637The total count of active short-term rental listings.

Period: January 2026 - April 2026

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How Often Will Your Airbnb Be Booked in São Roque?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in São Roque is 38%, meaning properties are booked for about 138 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in São Roque

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
68%42%18%1%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in São Roque

Peak Months

January, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, July

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, August

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in São Roque?

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One of the most common questions for potential Airbnb hosts in São Roque is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in São Roque

Best-in-class Airbnb properties (top 10%) in São Roque achieve around R$162,351 annually, while strong performers (top 25%) earn at least R$78,447. Typical properties generate about R$24,918 per year, and entry-level listings (bottom 25%) see earnings near R$666, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in São Roque?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The São Roque Airbnb market currently features 637 active listings with an average occupancy rate of 38%. This represents a moderately competitive market environment where market development offers potential for early adopters.

Airbnb Listings: Change Over Time

January 2026638 Airbnbs
– 0%vs
April 2026637 Airbnbs
Market dynamics show a stable condition, with listing count remaining stable by 0% over the past year. This stability provides predictable market conditions for Airbnb investment in São Roque.

Strategic Entry into São Roque Airbnb Market

Competitive Positioning
  • Offer budget-friendly options to capture price-sensitive guests
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in São Roque?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in São Roque is R$739 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in São Roque

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
R$1,212per nightR$762per nightR$338per nightR$34per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in São Roque?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the São Roque market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)R$162,351
Strong Performers (25%)R$78,447
Market AverageR$101,716
Entry Level (25%)R$666
Profitability Factors
High Occupancy: 38% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: R$739 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: São Roque offers developing profitability potential with premium pricing opportunities. The combination of 38% occupancy and R$739 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in São Roque?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in São Roque.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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