Airbnb Occupancy Rates in Smoky Mountains, Tennessee(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Smoky Mountains, Tennessee earn an average of $48,274 per year, with a typical occupancy rate of 46% and daily rates averaging $287. There were 16,433 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Smoky Mountains, United States.

Smoky Mountains Airbnb Market Map (June 2026)

16,433 listings

Smoky Mountains Market Performance

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Average Daily Rate (ADR)$287Average daily income from a booked room in Smoky Mountains.
Occupancy Rate46% Shows moderate demand and chances for more bookings.
Median Annual Revenue$48,274The usual yearly earnings for an Airbnb in Smoky Mountains.
Active Listings16,433The total count of active short-term rental listings.

Period: January 2026 - May 2026

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How Often Will Your Airbnb Be Booked in Smoky Mountains?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Smoky Mountains is 46%, meaning properties are booked for about 168 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Smoky Mountains

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
82%66%47%27%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Smoky Mountains

Peak Months

April, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Smoky Mountains?

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One of the most common questions for potential Airbnb hosts in Smoky Mountains is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Smoky Mountains

Best-in-class Airbnb properties (top 10%) in Smoky Mountains achieve around $86,419 annually, while strong performers (top 25%) earn at least $54,300. Typical properties generate about $32,378 per year, and entry-level listings (bottom 25%) see earnings near $16,178, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Smoky Mountains?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Smoky Mountains Airbnb market currently features 16,433 active listings with an average occupancy rate of 46%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Smoky Mountains Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Smoky Mountains?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Smoky Mountains is $287 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Smoky Mountains

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$468per night$303per night$204per night$148per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Smoky Mountains?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Smoky Mountains market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$86,419
Strong Performers (25%)$54,300
Market Average$48,274
Entry Level (25%)$16,178
Profitability Factors
High Occupancy: 46% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $287 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Smoky Mountains offers strong profitability potential with premium pricing opportunities. The combination of 46% occupancy and $287 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Smoky Mountains?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Smoky Mountains.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Smoky Mountains Are Most Profitable for Airbnb?

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Not all areas within Smoky Mountains perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings6,549
Daily Rate$298
Occupancy46%
Revenue$50,394
Active Listings5,039
Daily Rate$280
Occupancy47%
Revenue$48,528
Active Listings2,123
Daily Rate$282
Occupancy43%
Revenue$44,494
Active Listings1,032
Daily Rate$257
Occupancy44%
Revenue$41,666
Active Listings201
Daily Rate$--
Occupancy--%
Revenue$--

Seymour

Active Listings31
Daily Rate$--
Occupancy--%
Revenue$--

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