Airbnb Occupancy Rates in South Oxfordshire, Oxfordshire(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in South Oxfordshire, Oxfordshire earn an average of £36,458 per year, with a typical occupancy rate of 55% and daily rates averaging £182. There were 511 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in South Oxfordshire, England.

South Oxfordshire Airbnb Market Map (April 2026)

511 listings

South Oxfordshire Market Performance

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Average Daily Rate (ADR)£182Average daily income from a booked room in South Oxfordshire.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue£36,458The usual yearly earnings for an Airbnb in South Oxfordshire.
Active Listings511The total count of active short-term rental listings.

Period: April 2025 - March 2026

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How Often Will Your Airbnb Be Booked in South Oxfordshire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in South Oxfordshire is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in South Oxfordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%71%45%14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in South Oxfordshire

Peak Months

December, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in South Oxfordshire?

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One of the most common questions for potential Airbnb hosts in South Oxfordshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in South Oxfordshire

Best-in-class Airbnb properties (top 10%) in South Oxfordshire achieve around £47,197 annually, while strong performers (top 25%) earn at least £28,009. Typical properties generate about £14,558 per year, and entry-level listings (bottom 25%) see earnings near £3,852, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in South Oxfordshire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The South Oxfordshire Airbnb market currently features 511 active listings with an average occupancy rate of 55%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

April 2025460 Airbnbs
↑ 11%vs
March 2026511 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 11% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in South Oxfordshire.

Strategic Entry into South Oxfordshire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in South Oxfordshire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in South Oxfordshire is £182 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in South Oxfordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£304per night£171per night£111per night£48per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in South Oxfordshire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the South Oxfordshire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£47,197
Strong Performers (25%)£28,009
Market Average£36,458
Entry Level (25%)£3,852
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £182 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: South Oxfordshire offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and £182 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in South Oxfordshire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in South Oxfordshire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in South Oxfordshire Are Most Profitable for Airbnb?

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Not all areas within South Oxfordshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings131
Daily Rate£225
Occupancy51%
Revenue£42,652

Didcot

Active Listings54
Daily Rate£115
Occupancy56%
Revenue£23,920

Goring Heath

Active Listings9
Daily Rate£447
Occupancy51%
Revenue£83,418

Nuneham Courtenay

Active Listings6
Daily Rate£548
Occupancy54%
Revenue£108,112

Culham

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Chinnor

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Wallingford

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Thame

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Highmoor

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Crowmarsh

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Forest Hill With Shotover

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Beckley And Stowood

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Goring On Thames

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Shiplake

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Rotherfield Peppard

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Benson

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Wheatley

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Ewelme

Active Listings7
Daily Rate£--
Occupancy--%
Revenue£--

Cholsey

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Horspath

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Garsington

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Pishill With Stonor

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Harpsden

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Nettlebed

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Watlington

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Binfield Heath

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Bix And Assendon

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Tetsworth

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Long Wittenham

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Dorchester

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Great Milton

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Elsfield

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Stanton St. John

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Brightwell Cum Sotwell

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Towersey

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Stoke Talmage

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Clifton Hampden

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Sydenham

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Moulsford

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

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