Airbnb Occupancy Rates in Stevenage, Hertfordshire(June 2026)

Source: GuestFavoritesLast updated: 2026-06-02

Airbnbs in Stevenage, Hertfordshire earn an average of £29,168 per year, with a typical occupancy rate of 59% and daily rates averaging £135. There were 77 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Stevenage, England.

Stevenage Airbnb Market Map (June 2026)

77 listings

Stevenage Market Performance

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Average Daily Rate (ADR)£135Average daily income from a booked room in Stevenage.
Occupancy Rate59% Indicates strong demand and frequent bookings.
Median Annual Revenue£29,168The usual yearly earnings for an Airbnb in Stevenage.
Active Listings77The total count of active short-term rental listings.

Period: June 2025 - May 2026

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Airbnb market analytics dashboard for Stevenage, Hertfordshire

How Often Will Your Airbnb Be Booked in Stevenage?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Stevenage is 59%, meaning properties are booked for about 216 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Stevenage

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
96%77%54%24%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Stevenage

Peak Months

April, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Stevenage?

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One of the most common questions for potential Airbnb hosts in Stevenage is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Stevenage

Best-in-class Airbnb properties (top 10%) in Stevenage achieve around £40,374 annually, while strong performers (top 25%) earn at least £30,067. Typical properties generate about £18,160 per year, and entry-level listings (bottom 25%) see earnings near £6,544, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Stevenage?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Stevenage Airbnb market currently features 77 active listings with an average occupancy rate of 59%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 202565 Airbnbs
↑ 18%vs
May 202677 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 18% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Stevenage.

Strategic Entry into Stevenage Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Stevenage?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Stevenage is £135 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Stevenage

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£207per night£158per night£120per night£88per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Stevenage?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Stevenage market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£40,374
Strong Performers (25%)£30,067
Market Average£29,168
Entry Level (25%)£6,544
Profitability Factors
High Occupancy: 59% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £135 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Stevenage offers strong profitability potential with competitive pricing advantages. The combination of 59% occupancy and £135 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Stevenage?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Stevenage.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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