Airbnb Occupancy Rates in Sumatera Utara, Indonesia(October 2026)
Airbnbs in Sumatera Utara, Indonesia earn an average of Rp139,902,046 per year, with a typical occupancy rate of 37% and daily rates averaging Rp1,040,925. There were 622 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Sumatera Utara, Indonesia.
Sumatera Utara Airbnb Market Map (October 2026)
Sumatera Utara Market Performance
Indonesia average: 50% occupancy, Rp2,810,393 per night.
Airbnb occupancy rates by city in IndonesiaPeriod: April 2026 - September 2026
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How Often Will Your Airbnb Be Booked in Sumatera Utara?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Sumatera Utara is 37%, meaning properties are booked for about 134 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Sumatera Utara
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) |
|---|---|---|
| 69% | 37% | 3% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance |
Seasonal Occupancy Patterns in Sumatera Utara
October, June
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, April
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Sumatera Utara?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Sumatera Utara is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Sumatera Utara
Best-in-class Airbnb properties (top 10%) in Sumatera Utara achieve around Rp221,096,348 annually, while strong performers (top 25%) earn at least Rp104,255,099. Typical properties generate about Rp9,727,724 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Sumatera Utara?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Sumatera Utara and what makes them successful.
What Should You Charge for Your Airbnb in Sumatera Utara?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Sumatera Utara is Rp1,040,925 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Sumatera Utara
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| Rp1,446,717per night | Rp965,673per night | Rp311,366per night | Rp0per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Sumatera Utara?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Sumatera Utara market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Sumatera Utara?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Sumatera Utara.
Registration Numbers on Airbnb
11% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Standard registration and tax obligations apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Moderate compliance requirements balance ease of entry with market protection.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Sumatera Utara Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Sumatera Utara perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Samosir
Kabupaten Deli Serdang
Kabupaten Karo
Nias Selatan
Kabupaten Langkat
Nias Utara
Simalungun
Kabupaten Tapanuli Utara
Kabupaten Toba
Kabupaten Labuhanbatu Utara
Kota Pematangsiantar
Kabupaten Tapanuli Tengah
Labuhanbatu
Kabupaten Tapanuli Selatan
Kota Binjai
Kota Tebing Tinggi
Kabupaten Humbang Hasundutan
Kota Gunungsitoli
Kabupaten Dairi
Batu Bara
Nias
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