Airbnb Occupancy Rates in Ubud, Gianyar(October 2026)

Source: GuestFavoritesLast updated: 2026-10-28

Airbnbs in Ubud, Gianyar earn an average of Rp503,274,459 per year, with a typical occupancy rate of 55% and daily rates averaging Rp2,519,604. There were 5,201 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Ubud, Indonesia.

Ubud Airbnb Market Map (October 2026)

5,201 listings

Ubud Market Performance

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Average Daily Rate (ADR)Rp2,519,604Average daily income from a booked room in Ubud.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual RevenueRp503,274,459The usual yearly earnings for an Airbnb in Ubud.
Active Listings5,201The total count of active short-term rental listings.

Indonesia average: 50% occupancy, Rp2,810,393 per night.

Airbnb occupancy rates by city in Indonesia

Period: April 2026 - September 2026

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Airbnb market analytics dashboard for Ubud, Gianyar

How Often Will Your Airbnb Be Booked in Ubud?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Ubud is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Ubud

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
89%75%43%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Ubud

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Ubud?

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One of the most common questions for potential Airbnb hosts in Ubud is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Ubud

Best-in-class Airbnb properties (top 10%) in Ubud achieve around Rp933,441,327 annually, while strong performers (top 25%) earn at least Rp448,188,919. Typical properties generate about Rp156,907,233 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Ubud?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Ubud is Rp2,519,604 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Ubud

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
Rp4,346,612per nightRp2,406,161per nightRp1,192,918per nightRp184,890per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Ubud?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Ubud market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)Rp933,441,327
Strong Performers (25%)Rp448,188,919
Market AverageRp503,274,459
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: Rp2,519,604 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Ubud offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and Rp2,519,604 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Ubud?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Ubud.

Registration Numbers on Airbnb

48% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Many Registered Listings

Key Regulatory Requirements

Registration, tax collection, and safety standards are actively enforced.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Strong compliance helps maintain market quality and guest trust.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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