Airbnb Occupancy Rates in Utah, United States(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Utah, United States earn an average of $65,115 per year, with a typical occupancy rate of 49% and daily rates averaging $363. There were 21,613 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Utah, United States.

Utah Airbnb Market Map (June 2026)

21,613 listings

Utah Market Performance

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Average Daily Rate (ADR)$363Average daily income from a booked room in Utah.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue$65,115The usual yearly earnings for an Airbnb in Utah.
Active Listings21,613The total count of active short-term rental listings.

Period: January 2026 - May 2026

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How Often Will Your Airbnb Be Booked in Utah?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Utah is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Utah

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%72%46%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Utah

Peak Months

February, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Utah?

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One of the most common questions for potential Airbnb hosts in Utah is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Utah

Best-in-class Airbnb properties (top 10%) in Utah achieve around $118,510 annually, while strong performers (top 25%) earn at least $56,614. Typical properties generate about $25,802 per year, and entry-level listings (bottom 25%) see earnings near $6,247, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Utah?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Utah Airbnb market currently features 21,613 active listings with an average occupancy rate of 49%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Utah Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Utah?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Utah is $363 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Utah

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$665per night$346per night$174per night$77per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Utah?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Utah market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$118,510
Strong Performers (25%)$56,614
Market Average$65,115
Entry Level (25%)$6,247
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $363 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Utah offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and $363 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Utah?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Utah.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Utah Are Most Profitable for Airbnb?

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Not all areas within Utah perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings3,017
Daily Rate$940
Occupancy46%
Revenue$158,664
Active Listings1,708
Daily Rate$599
Occupancy43%
Revenue$94,337
Active Listings1,000
Daily Rate$342
Occupancy57%
Revenue$72,127
Active Listings1,179
Daily Rate$261
Occupancy54%
Revenue$51,671
Active Listings1,375
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East Basin

Active Listings80
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Active Listings149
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Active Listings207
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Summit Park

Active Listings72
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Active Listings176
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Active Listings119
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Huntsville

Active Listings88
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Active Listings154
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Active Listings120
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Holladay

Active Listings89
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Glendale

Active Listings72
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Murray

Active Listings86
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Midvale

Active Listings79
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Active Listings110
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West Jordan

Active Listings73
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American Fork

Active Listings89
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Mountain Green

Active Listings76
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Logan

Active Listings93
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Layton

Active Listings72
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Apple Valley

Active Listings83
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