Best Airbnb Markets in Var, Provence Alpes Côte D'azur

Saint-Raphaël, an elegant seaside resort at the foot of the Esterel mountains, offers a spectacular natural setting with its red rocks plunging into the blue Mediterranean. It is a prime destination for families and enthusiasts of water sports and outdoor activities. The short-term rental market is robust, with high demand for beachfront apartments and villas with pools. Visitors value the variety of beaches, from the wild coves of Dramont to expansive sandy shores, ensuring steady tourist appeal throughout the year.

The world-famous Saint-Tropez remains the ultimate symbol of French Riviera glamour and exclusivity. Despite its global reputation, the village maintains an authentic charm with its colorful streets and iconic harbor where traditional fishing boats sit alongside giant yachts. The rental market is exceptional, featuring an average daily rate of €484. Visitors seek exclusive villas with pools near Pampelonne or renovated apartments in the village. This is a niche market where rare supply and international demand ensure record-breaking annual revenues of €93,304.

Sainte-Maxime, facing Saint-Tropez, is a vibrant, family-friendly seaside town enjoying a prime location on the gulf. Its south-facing sandy beaches and active marina make it a highly popular destination. The Airbnb market is high-performing here, boasting an occupancy rate of 56%. Visitors seek villas with gulf views or apartments near the town center for a walkable lifestyle. With an annual revenue of €51,355, Sainte-Maxime provides solid profitability driven by its warm and dynamic brand image.

Hyères-les-Palmiers, a thousand-year-old city serving as the gateway to the Golden Islands (Porquerolles, Port-Cros, Le Levant), offers an exceptionally rich natural and historic setting. From its medieval old town to the Giens Peninsula—a kitesurfing paradise—the area attracts athletes and families alike. The rental market is robust, with an occupancy rate of 56%. Visitors seek oceanfront apartments or charming homes, appreciating the diverse landscapes and environmental preservation, ensuring strong tourist appeal throughout the warmer months.

Grimaud, spanning from its hilltop medieval village to the coastal town of Port Grimaud, offers a unique Provençal and maritime experience. Nicknamed the “Venice of Provence,” Port Grimaud attracts an international crowd drawn to its canals and colorful fisherman’s houses. The short-term rental market is high-performing here, with an average daily rate of €322. Visitors seek the exclusivity of homes with private moorings or the historic charm of the old village, ensuring exceptional profitability with an annual revenue per listing of €66,834 in this prestigious area.

Roquebrune-sur-Argens, overlooked by its majestic red sandstone rock, is a destination with three distinct characters: the medieval village, the fertile plains, and the seaside resort of Les Issambres. This diversity attracts a wide range of visitors, from nature lovers to vacationers seeking maritime leisure. The Airbnb market is dynamic here, featuring an occupancy rate of 55%. Visitors seek villas with pools in quiet neighborhoods or beachfront apartments in Les Issambres, appreciating the exceptional environment and proximity to the French Riviera’s major hubs.

Fréjus, a Roman and episcopal city, brilliantly blends exceptional historic heritage with modern seaside energy at Fréjus-Plage and Port-Fréjus. From its arena and cloister to its 7km of beaches, the city attracts a massive international and family-oriented crowd. The Airbnb market is very active here, boasting an occupancy rate of 57%. Visitors seek apartments near the harbor or functional holiday rentals, enjoying the vast leisure options and outstanding sunshine of the Var coast, which ensures steady rental demand throughout the year.

Ramatuelle, a world-renowned village perched above the legendary Pampelonne Bay, offers a setting of absolute elegance between the azure sea and renowned vineyards. It is an exceptional destination attracting an ultra-luxury international clientele fascinated by its legendary private beaches and chic Provençal atmosphere. The rental market is extraordinary here, featuring a record average daily rate of €727. Visitors seek the exclusivity of ultra-luxury villas with pools and the character of charming residences, generating an exceptional annual revenue of €160,497. Its global brand image and lifestyle ensure some of the highest profitability on the French Riviera.

La Croix-Valmer, a jewel of the Saint-Tropez peninsula, offers an exceptional natural setting marked by its fine-sand beaches with crystalline waters and listed sites like Cape Lardier. It is a prestigious destination that appeals through its preserved wild beauty and elegant atmosphere, attracting an international clientele seeking peace and prestige. The rental market is high-performing here, featuring an average daily rate of €307. Visitors seek high-quality villas with sea-view pools and the character of character-filled residences nestled in greenery, generating a remarkable annual revenue of €63,560. Its summer vitality and unique environment ensure strong profitability.

Cavalaire-sur-Mer, a dynamic seaside resort nestled in a beautiful bay, offers a spectacular holiday setting between its modern marina and wooded hills. It is a preferred destination for nautical activities and families, attracting loyal international tourists seeking quality beaches and summer excitement. The Airbnb market here is high-performing, featuring an occupancy rate of 57%. Visitors seek high-quality apartments with sea-view terraces and the independence of villas with gardens, taking advantage of an average daily rate of €186. With an average annual revenue of €39,137, the town ensures solid profitability driven by its maritime vitality.