Airbnb Occupancy Rates in Vila Guilherme, São Paulo(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Vila Guilherme, São Paulo earn an average of R$49,740 per year, with a typical occupancy rate of 44% and daily rates averaging R$308. There were 147 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Vila Guilherme, Brazil.

Vila Guilherme Airbnb Market Map (May 2026)

147 listings

Vila Guilherme Market Performance

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Average Daily Rate (ADR)R$308Average daily income from a booked room in Vila Guilherme.
Occupancy Rate44% Shows moderate demand and chances for more bookings.
Median Annual RevenueR$49,740The usual yearly earnings for an Airbnb in Vila Guilherme.
Active Listings147The total count of active short-term rental listings.

Period: January 2026 - April 2026

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How Often Will Your Airbnb Be Booked in Vila Guilherme?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Vila Guilherme is 44%, meaning properties are booked for about 161 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Vila Guilherme

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
73%58%39%21%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Vila Guilherme

Peak Months

February, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Vila Guilherme?

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One of the most common questions for potential Airbnb hosts in Vila Guilherme is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Vila Guilherme

Best-in-class Airbnb properties (top 10%) in Vila Guilherme achieve around R$91,929 annually, while strong performers (top 25%) earn at least R$52,032. Typical properties generate about R$30,000 per year, and entry-level listings (bottom 25%) see earnings near R$16,176, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Vila Guilherme?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Vila Guilherme Airbnb market currently features 147 active listings with an average occupancy rate of 44%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2026148 Airbnbs
↓ 1%vs
April 2026147 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 1% over the past year. This stability provides predictable market conditions for Airbnb investment in Vila Guilherme.

Strategic Entry into Vila Guilherme Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Vila Guilherme?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Vila Guilherme is R$308 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Vila Guilherme

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
R$504per nightR$372per nightR$216per nightR$156per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Vila Guilherme?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Vila Guilherme market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)R$91,929
Strong Performers (25%)R$52,032
Market AverageR$49,740
Entry Level (25%)R$16,176
Profitability Factors
High Occupancy: 44% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: R$308 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Vila Guilherme offers strong profitability potential with premium pricing opportunities. The combination of 44% occupancy and R$308 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Vila Guilherme?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Vila Guilherme.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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