Airbnb Occupancy Rates in Villa Serrana, Lavalleja(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Villa Serrana, Lavalleja earn an average of $14,986 per year, with a typical occupancy rate of 39% and daily rates averaging $105. There were 233 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Villa Serrana, Uruguay.

Villa Serrana Airbnb Market Map (June 2026)

233 listings

Villa Serrana Market Performance

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Average Daily Rate (ADR)$105Average daily income from a booked room in Villa Serrana.
Occupancy Rate39% Shows moderate demand and chances for more bookings.
Median Annual Revenue$14,986The usual yearly earnings for an Airbnb in Villa Serrana.
Active Listings233The total count of active short-term rental listings.

Period: June 2025 - May 2026

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Airbnb market analytics dashboard for Villa Serrana, Lavalleja

How Often Will Your Airbnb Be Booked in Villa Serrana?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Villa Serrana is 39%, meaning properties are booked for about 143 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Villa Serrana

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
72%53%29%10%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Villa Serrana

Peak Months

April, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

August, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Villa Serrana?

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One of the most common questions for potential Airbnb hosts in Villa Serrana is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Villa Serrana

Best-in-class Airbnb properties (top 10%) in Villa Serrana achieve around $25,074 annually, while strong performers (top 25%) earn at least $15,797. Typical properties generate about $7,958 per year, and entry-level listings (bottom 25%) see earnings near $2,590, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Villa Serrana?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Villa Serrana Airbnb market currently features 233 active listings with an average occupancy rate of 39%. This represents a developing market environment where market development offers potential for early adopters.

Airbnb Listings: Change Over Time

May 2025191 Airbnbs
↑ 21%vs
May 2026232 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 21% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Villa Serrana.

Strategic Entry into Villa Serrana Airbnb Market

Competitive Positioning
  • Offer budget-friendly options to capture price-sensitive guests
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Villa Serrana?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Villa Serrana is $105 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Villa Serrana

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$152per night$112per night$85per night$51per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Villa Serrana?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Villa Serrana market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$25,074
Strong Performers (25%)$15,797
Market Average$14,986
Entry Level (25%)$2,590
Profitability Factors
High Occupancy: 39% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $105 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Villa Serrana offers developing profitability potential with competitive pricing advantages. The combination of 39% occupancy and $105 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Villa Serrana?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Villa Serrana.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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