Airbnb Occupancy Rates in West Oxfordshire, Oxfordshire(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in West Oxfordshire, Oxfordshire earn an average of £43,232 per year, with a typical occupancy rate of 55% and daily rates averaging £216. There were 979 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in West Oxfordshire, England.

West Oxfordshire Airbnb Market Map (June 2026)

979 listings

West Oxfordshire Market Performance

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Average Daily Rate (ADR)£216Average daily income from a booked room in West Oxfordshire.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue£43,232The usual yearly earnings for an Airbnb in West Oxfordshire.
Active Listings979The total count of active short-term rental listings.

Period: June 2025 - May 2026

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How Often Will Your Airbnb Be Booked in West Oxfordshire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in West Oxfordshire is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in West Oxfordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%73%47%11%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in West Oxfordshire

Peak Months

May, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in West Oxfordshire?

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One of the most common questions for potential Airbnb hosts in West Oxfordshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in West Oxfordshire

Best-in-class Airbnb properties (top 10%) in West Oxfordshire achieve around £61,460 annually, while strong performers (top 25%) earn at least £38,291. Typical properties generate about £20,864 per year, and entry-level listings (bottom 25%) see earnings near £5,798, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in West Oxfordshire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The West Oxfordshire Airbnb market currently features 979 active listings with an average occupancy rate of 55%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

May 2025855 Airbnbs
↑ 15%vs
May 2026979 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 15% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in West Oxfordshire.

Strategic Entry into West Oxfordshire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in West Oxfordshire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in West Oxfordshire is £216 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in West Oxfordshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£410per night£222per night£142per night£69per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in West Oxfordshire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the West Oxfordshire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£61,460
Strong Performers (25%)£38,291
Market Average£43,232
Entry Level (25%)£5,798
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £216 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: West Oxfordshire offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and £216 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in West Oxfordshire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in West Oxfordshire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in West Oxfordshire Are Most Profitable for Airbnb?

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Not all areas within West Oxfordshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings102
Daily Rate£177
Occupancy56%
Revenue£36,724

Burford

Active Listings51
Daily Rate£273
Occupancy51%
Revenue£51,851

Kingham

Active Listings42
Daily Rate£305
Occupancy55%
Revenue£61,433

Bladon

Active Listings46
Daily Rate£192
Occupancy78%
Revenue£55,301

Witney

Active Listings46
Daily Rate£--
Occupancy--%
Revenue£--

Enstone

Active Listings32
Daily Rate£--
Occupancy--%
Revenue£--

Bruern

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Woodstock

Active Listings41
Daily Rate£--
Occupancy--%
Revenue£--

Charlbury

Active Listings41
Daily Rate£--
Occupancy--%
Revenue£--

Shipton Under Wychwood

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Over Norton

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Churchill

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

Milton Under Wychwood

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Swerford

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Alvescot

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Lyneham

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Sandford St. Martin

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Shilton

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Stonesfield

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Hanborough

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Leafield

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Cassington

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Little Tew

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Minster Lovell

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Brize Norton

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

North Leigh

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Filkins And Broughton Poggs

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Grafton And Radcot

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Carterton

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

Lew

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Chadlington

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Salford

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Langford

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Great Tew

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Finstock

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Bampton

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Fulbrook

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Hailey

Active Listings12
Daily Rate£--
Occupancy--%
Revenue£--

South Leigh

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

Steeple Barton

Active Listings9
Daily Rate£--
Occupancy--%
Revenue£--

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