Airbnb Occupancy Rates in West Sussex, England (February 2026)

Source: GuestFavorites Last updated: 2026-02-03

Airbnbs in West Sussex, England earn an average of £32,775 per year, with a typical occupancy rate of 52% and daily rates averaging £177. There were 3,508 listings published on Airbnb in February 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in West Sussex, England.

West Sussex Airbnb Market Map (February 2026)

3,508 listings

West Sussex Market Performance

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Average Daily Rate (ADR) £177 Average daily income from a booked room in West Sussex.
Occupancy Rate 52% Indicates strong demand and frequent bookings.
Median Annual Revenue £32,775 The usual yearly earnings for an Airbnb in West Sussex.
Active Listings 3,508 The total count of active short-term rental listings.

Period: February 2025 - January 2026

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How Often Will Your Airbnb Be Booked in West Sussex?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in West Sussex is 52%, meaning properties are booked for about 189 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in West Sussex

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
89% 65% 37% 10%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in West Sussex

Peak Months

July, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

March, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in West Sussex?

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One of the most common questions for potential Airbnb hosts in West Sussex is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in West Sussex

Best-in-class Airbnb properties (top 10%) in West Sussex achieve around £44,760 annually, while strong performers (top 25%) earn at least £25,295. Typical properties generate about £11,931 per year, and entry-level listings (bottom 25%) see earnings near £2,894, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in West Sussex?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The West Sussex Airbnb market currently features 3,508 active listings with an average occupancy rate of 52%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 2,721 Airbnbs
↑ 29% vs
January 2026 3,508 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 29% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in West Sussex.

Strategic Entry into West Sussex Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in West Sussex?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in West Sussex is £177 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in West Sussex

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£296 per night £170 per night £105 per night £37 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in West Sussex?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the West Sussex market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £44,760
Strong Performers (25%) £25,295
Market Average £32,775
Entry Level (25%) £2,894
Profitability Factors
High Occupancy: 52% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £177 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: West Sussex offers strong profitability potential with premium pricing opportunities. The combination of 52% occupancy and £177 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in West Sussex?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in West Sussex.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in West Sussex Are Most Profitable for Airbnb?

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Not all areas within West Sussex perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 148
Daily Rate £266
Occupancy 55%
Revenue £53,619
Active Listings 154
Daily Rate £288
Occupancy 45%
Revenue £47,661
Active Listings 179
Daily Rate £184
Occupancy 56%
Revenue £37,938
Active Listings 215
Daily Rate £150
Occupancy 52%
Revenue £28,754
Active Listings 172
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Middleton On Sea

Active Listings 43
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Bosham

Active Listings 46
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Pagham

Active Listings 56
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Arundel

Active Listings 66
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North Mundham

Active Listings 69
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Littlehampton

Active Listings 67
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Bognor Regis

Active Listings 53
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Walberton

Active Listings 34
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Funtington

Active Listings 63
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Birdham

Active Listings 38
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Rusper

Active Listings 51
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Findon

Active Listings 57
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East Grinstead

Active Listings 47
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Worth

Active Listings 49
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Oving

Active Listings 28
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Felpham

Active Listings 41
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Pulborough

Active Listings 28
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Aldwick

Active Listings 33
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Southbourne

Active Listings 32
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Hurstpierpoint And Sayers Common

Active Listings 32
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Ferring

Active Listings 31
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Sidlesham

Active Listings 30
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Rustington

Active Listings 27
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Midhurst

Active Listings 37
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Slaugham

Active Listings 38
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Colgate

Active Listings 28
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Chidham And Hambrook

Active Listings 25
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Southwater

Active Listings 27
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Aldingbourne

Active Listings 27
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Upper Beeding

Active Listings 25
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Hassocks

Active Listings 24
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North Horsham

Active Listings 27
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Boxgrove

Active Listings 27
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Easebourne

Active Listings 24
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