Airbnb Occupancy Rates in Williamsburg, Hampton Roads(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Williamsburg, Hampton Roads earn an average of $28,474 per year, with a typical occupancy rate of 39% and daily rates averaging $201. There were 1,541 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Williamsburg, United States.

Williamsburg Airbnb Market Map (October 2026)

1,541 listings

Williamsburg Market Performance

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Average Daily Rate (ADR)$201Average daily income from a booked room in Williamsburg.
Occupancy Rate39% Shows moderate demand and chances for more bookings.
Median Annual Revenue$28,474The usual yearly earnings for an Airbnb in Williamsburg.
Active Listings1,541The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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Airbnb market analytics dashboard for Williamsburg, Hampton Roads

How Often Will Your Airbnb Be Booked in Williamsburg?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Williamsburg is 39%, meaning properties are booked for about 142 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Williamsburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
66%42%18%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Williamsburg

Peak Months

June, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Williamsburg?

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One of the most common questions for potential Airbnb hosts in Williamsburg is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Williamsburg

Best-in-class Airbnb properties (top 10%) in Williamsburg achieve around $34,766 annually, while strong performers (top 25%) earn at least $17,773. Typical properties generate about $6,754 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Williamsburg?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Williamsburg is $201 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Williamsburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$258per night$168per night$94per night$21per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Williamsburg?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Williamsburg market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$34,766
Strong Performers (25%)$17,773
Market Average$28,474
Profitability Factors
High Occupancy: 39% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $201 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Williamsburg offers developing profitability potential with premium pricing opportunities. The combination of 39% occupancy and $201 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Williamsburg?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Williamsburg.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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