Airbnb Occupancy Rates in Wilmington, North Carolina(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Wilmington, North Carolina earn an average of $90,908 per year, with a typical occupancy rate of 61% and daily rates averaging $408. There were 10,341 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Wilmington, United States.

Wilmington Airbnb Market Map (September 2026)

10,341 listings

Wilmington Market Performance

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Average Daily Rate (ADR)$408Average daily income from a booked room in Wilmington.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual Revenue$90,908The usual yearly earnings for an Airbnb in Wilmington.
Active Listings10,341The total count of active short-term rental listings.

Period: January 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Wilmington?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Wilmington is 61%, meaning properties are booked for about 223 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Wilmington

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
87%71%51%32%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Wilmington

Peak Months

August, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Wilmington?

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One of the most common questions for potential Airbnb hosts in Wilmington is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Wilmington

Best-in-class Airbnb properties (top 10%) in Wilmington achieve around $138,614 annually, while strong performers (top 25%) earn at least $79,517. Typical properties generate about $42,891 per year, and entry-level listings (bottom 25%) see earnings near $21,420, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Wilmington?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Wilmington is $408 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Wilmington

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$648per night$394per night$219per night$129per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Wilmington?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Wilmington market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$138,614
Strong Performers (25%)$79,517
Market Average$90,908
Entry Level (25%)$21,420
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $408 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Wilmington offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and $408 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Wilmington?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Wilmington.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Wilmington Are Most Profitable for Airbnb?

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Not all areas within Wilmington perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,885
Daily Rate$505
Occupancy63%
Revenue$117,016
Active Listings1,854
Daily Rate$350
Occupancy62%
Revenue$79,449
Active Listings654
Daily Rate$646
Occupancy58%
Revenue$138,650
Active Listings791
Daily Rate$448
Occupancy61%
Revenue$100,723
Active Listings625
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Active Listings227
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Southport

Active Listings85
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Kings Grant

Active Listings65
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Myrtle Grove

Active Listings63
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Ogden

Active Listings51
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Murraysville

Active Listings51
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Shallotte

Active Listings67
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St. James

Active Listings55
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Calabash

Active Listings60
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Sea Breeze

Active Listings24
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Porters Neck

Active Listings21
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Silver Lake

Active Listings27
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Leland

Active Listings24
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Bayshore

Active Listings18
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Hampstead

Active Listings19
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Boiling Spring Lakes

Active Listings19
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Wrightsboro

Active Listings14
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Castle Hayne

Active Listings12
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Belville

Active Listings6
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Rocky Point

Active Listings10
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Skippers Corner

Active Listings5
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Burgaw

Active Listings6
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Navassa

Active Listings6
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Northchase

Active Listings3
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Hightsville

Active Listings2
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