Airbnb Market Data in Baden Württemberg, Germany(July 2026)

Occupancy, Revenue & Best Areas

Friedrichshafen, stretching along the shores of Lake Constance and famous for its Zeppelin history, is a vibrant destination merging industrial energy with enchanting lakeside nature. Thanks to its international trade fair and scenic waterfront promenade, it attracts diverse tourism interested in technology, water sports, and business events year-round. The Airbnb market is very solid here, featuring an occupancy rate of 56%. Visitors seek modern apartments near the lake and stylish rentals well-connected to the fairgrounds, paying an average daily rate of €134. Its annual revenue of €27,700 confirms Friedrichshafen as a top destination for real estate investment on Lake Constance.

Stuttgart, the vibrant capital of Baden-Württemberg nestled among vineyards and hills, is a metropolis merging the technological excellence of Porsche and Mercedes with a rich cultural scene and vast green spaces. It is a powerful economic and tourism hub attracting international business travelers and visitors for events like the Cannstatter Volksfest. The Airbnb market is extremely efficient here, featuring an occupancy rate of 56%. Visitors seek modern city-center apartments and stylish lofts near corporate headquarters, paying an average daily rate of €102. Its role as an economic engine ensures consistent year-round profitability for property owners.

Freiburg im Breisgau, the sunny capital of the Black Forest famous for its Gothic cathedral and iconic ‘Bächle’ canals, is a jewel of sustainability, history, and quality of life. It is a vibrant university city attracting international tourism seeking culture, ecotourism, and the authentic flavors of the Baden region. The Airbnb market is extremely efficient here, featuring an occupancy rate of 65%. Visitors seek the charm of old-town apartments and the modernity of rentals in eco-friendly neighborhoods, paying an average daily rate of €116. Its consistent appeal as the gateway to the Black Forest ensures strong year-round profitability for property owners.

Überlingen, a medieval gem on the northern shore of Lake Constance, enchants with its Mediterranean-style promenade, flowery gardens, and rejuvenating thermal waters. It is a prestigious destination attracting international tourism seeking wellness, relaxation, and untouched nature in an exceptionally beautiful historic setting. The Airbnb market is solid here, featuring an occupancy rate of 57%. Visitors seek exclusive lake-view apartments and the charm of half-timbered houses in the old town, paying an average daily rate of €134. Its reputation as a garden city on Lake Constance ensures high-profile demand and consistent profitability throughout the season.

Rust, made world-famous by Europa-Park, Germany’s largest theme park, is a vibrant family destination located between the Black Forest and the Rhine plain. It attracts millions of visitors annually, offering warm hospitality and inexhaustible tourism energy. The Airbnb market is extraordinarily powerful here, featuring an occupancy rate of 64%. Visitors seek modern apartments and spacious holiday homes within walking distance of the theme park, paying an average daily rate of €172. With an annual revenue of €40,432, Rust represents one of the most profitable opportunities in the German market, sustained by massive and consistent year-round demand.

Karlsruhe, known as the ‘fan city’ for its unique fan-shaped layout and famous for its Baroque castle and role as Germany’s legal capital, is a vibrant hub of technology, art, and green spaces. Thanks to its international trade fair and excellent university, it attracts diverse business and cultural tourism year-round. The Airbnb market is extremely efficient here, featuring an occupancy rate of 65%. Visitors seek modern city-center apartments and stylish lofts near federal institutions and research centers, paying an average daily rate of €88. Its dynamic and institutional identity ensures consistent year-round profitability for property owners.

Heidelberg, the city of German Romanticism famous for its majestic castle and Germany’s oldest university, is a world-renowned destination beautifully set along the banks of the Neckar River. It is a prestigious spot attracting cultured international tourism seeking history, art, and a vibrant academic atmosphere. The Airbnb market is extremely efficient here, featuring an occupancy rate of 65%. Visitors seek the charm of apartments in the historic city-center alleys and the modernity of stylish rentals near research institutions, paying an average daily rate of €115. Its annual revenue of €27,540 confirms Heidelberg as a safe bet for tourism real estate investment.

Konstanz, the largest city on Lake Constance, charms with its unique location directly on the Swiss border and its well-preserved medieval old town. It is a premier destination that perfectly combines culture, history, and nature. The Airbnb market here is very dynamic, boasting an occupancy rate of 63%. Travelers value the proximity to the lake, the flower island of Mainau, and the vibrant atmosphere of this university city, resulting in a consistent annual revenue of €27,469. The combination of historic charm and the lake’s recreational value ensures steady demand.

Baden-Baden, the elegant ‘Summer Capital of Europe’ at the foot of the Black Forest, is a world-class prestigious destination famous for its Roman thermal waters, luxurious Casino, and renowned Festival Hall. It is an elite market attracting international tourism seeking wellness, culture, and a refined lifestyle. The Airbnb market is very efficient here, featuring an occupancy rate of 60%. Visitors seek exclusive apartments in historic palaces and the modernity of stylish lofts near the thermal baths, paying an average daily rate of €115. Its image as a luxury oasis ensures consistent year-round profitability for property owners.

Immenstaad am Bodensee, set on the northern shores of the lake among lush orchards and vineyards, is a welcoming and vibrant seaside destination merging lakeside relaxation with a strong technological identity. It attracts family and international tourism seeking water sports, hiking, and the typical Lake Constance quality of life. The Airbnb market is solid here, featuring an occupancy rate of 40%. Visitors appreciate modern lake-view apartments and the convenience of holiday homes nestled in greenery, paying an average daily rate of €132. Its privileged coastal location ensures consistent profitability throughout the tourist season.