Airbnb Market Data in Schleswig Holstein, Germany(July 2026)

Occupancy, Revenue & Best Areas

Lübeck, the ‘Queen of the Hanseatic League’, is a world-class city famous for its Holsten Gate, marzipan, and its UNESCO World Heritage-listed old town island. As the gateway to the Baltic Sea, it combines Hanseatic tradition with modern seaside vibes in the Travemünde district. The Airbnb market here is exceptionally lucrative, featuring an impressive average daily rate of €408. Visitors seek the special flair of historic gabled houses or exclusive apartments with sea views in Travemünde, resulting in a substantial annual revenue of €88,988. Its status as a cultural and tourist center of northern Germany ensures premier returns.

Sylt, the synonym for exclusivity and nature enjoyment in Germany, charms with its unique shape, shifting dunes, and the legendary flair of towns like Kampen and Westerland. As a premium island, it attracts an international and high-spending audience seeking the combination of raw North Sea climate and refined lifestyle. The Airbnb market here is massive and high-priced, with over 1,948 listings. Guests seek the extraordinary in thatched-roof houses or luxurious apartments with dune views, enabling an annual revenue of €24,012. The Sylt brand ensures hosts a premier position in the German tourism market.

Kappeln on the Schlei is a picturesque fishing town, famous from the TV series ‘Der Landarzt’ and home to Europe’s only functional herring fence. The town offers an idyllic sailing area and a charming harbor atmosphere between the Schlei fjord and the Baltic Sea. The short-term rental market is very high-performing here, featuring a high average daily rate of €225. Guests primarily seek waterfront holiday homes or stylish apartments in the harbor area, resulting in an annual revenue of €40,519. The Schlei region’s popularity for nature and water sports holidays ensures consistently high demand from a discerning audience.

Büsum on the Schleswig-Holstein North Sea coast is a traditional fishing village that has evolved into a modern and vibrant seaside resort with a man-made family lagoon. Famous for its shrimp, it offers a maritime experience right by the UNESCO World Heritage Wadden Sea. The short-term rental market here is very lucrative, featuring an average daily rate of €192. Travelers value high-quality apartments overlooking the harbor or the North Sea, enabling an annual revenue of €32,069. The successful modernization of the town and its deep roots in regional culture ensure strong and loyal demand.

Fehmarn, the ‘Sun Island’ in the Baltic Sea, is a paradise for families, nature lovers, and water sports enthusiasts, known for its diverse coastlines and the water sports mecca at the South Beach. As one of the sunniest regions in Germany, it offers ideal conditions for camping, surfing, and relaxing beach holidays. The short-term rental market here is very solid, featuring an occupancy rate of 52%. Travelers value the diversity from quaint farmstays to modern apartments with Baltic views, enabling an annual revenue of €26,015. Its excellent accessibility via the Fehmarn Sound Bridge and maritime variety ensure consistently high popularity.

Friedrichskoog, at the tip of a peninsula between the Elbe and the North Sea, is a sanctuary for nature lovers and famous for its seal station. Away from mass tourism, it offers peace, healthy air, and the experience of the Wadden Sea National Park. The short-term rental market is exceptionally lucrative here, featuring an impressive average daily rate of €530. Guests primarily seek detached holiday homes near the dike, resulting in a substantial annual revenue of €108,656. Its unique location ‘in the middle of the flats’ and the promise of absolute relaxation ensure premier demand for high-quality accommodations.

Scharbeutz in the Bay of Lübeck is the epitome of a modern and vibrant Baltic resort, famous for its stylish ‘Dune Mile’ and fine sandy beach. It attracts a trend-conscious crowd and families seeking lifestyle, premier gastronomy, and sporting activities. The Airbnb market here is very active, featuring an occupancy rate of 45%. Guests prefer chic beachfront apartments or modern holiday homes, resulting in an annual revenue of €22,088. The successful combination of Baltic classicism and contemporary flair ensures peak demand levels.

Wenningstedt-Braderup on Sylt is considered the island’s family resort, nestled between the Red Cliff in the west and the quiet Wadden Sea in the east. It offers an ideal mix of upscale relaxation, diverse sporting options, and pure nature experiences. The short-term rental market here is very exclusive, featuring a high average daily rate of €180. Guests primarily seek typical Sylt Frisian houses or high-quality apartments near the sea, resulting in an annual revenue of €31,355. Its privileged location and family-friendly premium image ensure consistently high demand at a high level.

Grömitz, on the sunny side of the Bay of Lübeck, is one of the largest and most popular Baltic seaside resorts, famous for its kilometers-long promenade, modern marina, and diverse family program. It offers the perfect mix of a vibrant resort and relaxing nature. The short-term rental market here is very active, featuring an occupancy rate of 49%. Visitors prefer well-equipped apartments near the center or comfortable holiday homes, resulting in an average annual revenue of €22,954. Continuous investment in quality and its family-friendly atmosphere ensure stable and high demand.

Sankt Peter-Ording is the only German seaside resort with its own sulfur spring and is world-famous for its twelve-kilometer-long and up to two-kilometer-wide sandy beach featuring characteristic pile dwellings. It is a mecca for kitesurfers, sand yachting enthusiasts, and wellness lovers alike. The Airbnb market here is very solid, featuring an occupancy rate of 51%. Guests seek comfort in modern coastal apartments or spacious holiday homes in the Bad or Ording districts, resulting in an annual revenue of €23,483. Its unique beach landscape and healthy healing climate ensure a top position in North Sea tourism.