Airbnb Occupancy Rates in Brixen, Bolzano(October 2026)
Airbnbs in Brixen, Bolzano earn an average of €40,414 per year, with a typical occupancy rate of 59% and daily rates averaging €189. There were 224 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Brixen, Italy.
Brixen Airbnb Market Map (October 2026)
Brixen Market Performance
Italy average: 60% occupancy, €168 per night.
Airbnb occupancy rates by city in ItalyPeriod: October 2025 - September 2026
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How Often Will Your Airbnb Be Booked in Brixen?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Brixen is 59%, meaning properties are booked for about 214 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Brixen
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 88% | 71% | 48% | 21% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Brixen
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
November, December
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, April
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Brixen?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Brixen is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Brixen
Best-in-class Airbnb properties (top 10%) in Brixen achieve around €53,454 annually, while strong performers (top 25%) earn at least €37,550. Typical properties generate about €22,290 per year, and entry-level listings (bottom 25%) see earnings near €8,159, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Brixen?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Brixen and what makes them successful.
What Should You Charge for Your Airbnb in Brixen?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Brixen is €189 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Brixen
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €273per night | €208per night | €155per night | €86per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Brixen?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Brixen market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Brixen?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Brixen.
Rules for new hosts
Can a new host open an entire-home rental here?
Only in some areas. A permit is required, granted case by case.
- June 2025Provincial Law 6/2025 (Riforma Abitare) art. 42(2) adds the same-building rule for lets up to 8 rooms / 5 apartments per municipality
- October 2025Provincial Law 12/2025 art. 6(2) repeals that sentence; the government withdraws its constitutional challenge (30 Dec 2025)
- February 2026Constitutional Court ordinance 15/2026 declares the proceedings extinguished
- TodayNo change scheduled
- June 2025Provincial Law 6/2025 (Riforma Abitare) art. 42(2) adds the same-building rule for lets up to 8 rooms / 5 apartments per municipality
- October 2025Provincial Law 12/2025 art. 6(2) repeals that sentence; the government withdraws its constitutional challenge (30 Dec 2025)
- February 2026Constitutional Court ordinance 15/2026 declares the proceedings extinguished
- TodayNo change scheduled
- New licences
- Limited to some areasProvincial
- Licence
- Discretionary permitProvincial
- Building / HOA
- Bylaws can ban itNational
Since a provincial law passed on 26 July 2022, South Tyrol caps tourist beds at the 2019 level (229,088) and municipalities may not approve new beds, which also covers private rooms and Airbnb-style apartments; the cap was later loosened with more exempt municipalities. Private rentals are regulated by LP 12/1995, and listing on a platform counts as business activity requiring registration. The same-building rule added by the 2025 housing reform (LP 6/2025) was repealed in October 2025 without being applied, and the Province says it intends further action on platforms.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
65% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.