Airbnb Occupancy Rates in Celle, Niedersachsen (January 2026)

Source: GuestFavorites Last updated: 2026-01-02

Airbnbs in Celle, Niedersachsen earn an average of €18,077 per year, with a typical occupancy rate of 58% and daily rates averaging €87. There were 386 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Celle, Germany.

Celle Airbnb Market Map (January 2026)

386 listings

Celle Market Performance

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Average Daily Rate (ADR) €87 Average daily income from a booked room in Celle.
Occupancy Rate 58% Indicates strong demand and frequent bookings.
Median Annual Revenue €18,077 The usual yearly earnings for an Airbnb in Celle.
Active Listings 386 The total count of active short-term rental listings.

Period: February 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Celle?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Celle is 58%, meaning properties are booked for about 212 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Celle

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
82% 65% 40% 1%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Celle

Peak Months

July, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Celle?

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One of the most common questions for potential Airbnb hosts in Celle is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Celle

Best-in-class Airbnb properties (top 10%) in Celle achieve around €26,109 annually, while strong performers (top 25%) earn at least €17,209. Typical properties generate about €8,529 per year, and entry-level listings (bottom 25%) see earnings near €404, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Celle?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Celle Airbnb market currently features 386 active listings with an average occupancy rate of 58%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 320 Airbnbs
↑ 21% vs
December 2025 386 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 21% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Celle.

Strategic Entry into Celle Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Focus on value-for-money positioning
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Celle?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Celle is €87 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Celle

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€118 per night €85 per night €56 per night €6 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Celle?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Celle market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €26,109
Strong Performers (25%) €17,209
Market Average €18,077
Entry Level (25%) €404
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €87 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Celle offers strong profitability potential with value-based market positioning. The combination of 58% occupancy and €87 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Celle?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Celle.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Celle Are Most Profitable for Airbnb?

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Not all areas within Celle perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 162
Daily Rate €83
Occupancy 60%
Revenue €18,479

Eschede

Active Listings 44
Daily Rate €83
Occupancy 58%
Revenue €17,935

Winsen (Aller)

Active Listings 38
Daily Rate €92
Occupancy 59%
Revenue €20,167

Faßberg

Active Listings 26
Daily Rate €81
Occupancy 63%
Revenue €18,766

Bergen

Active Listings 26
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Südheide

Active Listings 17
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Langlingen

Active Listings 10
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Wietze

Active Listings 11
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Hambühren

Active Listings 12
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Wienhausen

Active Listings 12
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Adelheidsdorf

Active Listings 6
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Wathlingen

Active Listings 6
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Lachendorf

Active Listings 5
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Bröckel

Active Listings 3
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Eldingen

Active Listings 2
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Nienhagen

Active Listings 3
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Eicklingen

Active Listings 1
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Hohne

Active Listings 2
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