Airbnb Occupancy Rates in Great Yarmouth, Norfolk(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Great Yarmouth, Norfolk earn an average of £23,417 per year, with a typical occupancy rate of 50% and daily rates averaging £128. There were 754 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Great Yarmouth, England.

Great Yarmouth Airbnb Market Map (March 2026)

754 listings

Great Yarmouth Market Performance

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Average Daily Rate (ADR)£128Average daily income from a booked room in Great Yarmouth.
Occupancy Rate50% Indicates strong demand and frequent bookings.
Median Annual Revenue£23,417The usual yearly earnings for an Airbnb in Great Yarmouth.
Active Listings754The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Great Yarmouth?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Great Yarmouth is 50%, meaning properties are booked for about 183 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Great Yarmouth

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%60%31%9%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Great Yarmouth

Peak Months

February, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Great Yarmouth?

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One of the most common questions for potential Airbnb hosts in Great Yarmouth is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Great Yarmouth

Best-in-class Airbnb properties (top 10%) in Great Yarmouth achieve around £29,937 annually, while strong performers (top 25%) earn at least £16,847. Typical properties generate about £8,015 per year, and entry-level listings (bottom 25%) see earnings near £1,811, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Great Yarmouth?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Great Yarmouth Airbnb market currently features 754 active listings with an average occupancy rate of 50%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 2025921 Airbnbs
↓ 18%vs
February 2026754 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 18% over the past year. This consolidation suggests focusing on quality and differentiation for Airbnb investment in Great Yarmouth.

Strategic Entry into Great Yarmouth Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Market consolidation allows for strategic acquisitions
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Great Yarmouth?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Great Yarmouth is £128 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Great Yarmouth

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£185per night£118per night£74per night£20per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Great Yarmouth?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Great Yarmouth market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£29,937
Strong Performers (25%)£16,847
Market Average£23,417
Entry Level (25%)£1,811
Profitability Factors
High Occupancy: 50% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £128 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Great Yarmouth offers strong profitability potential with competitive pricing advantages. The combination of 50% occupancy and £128 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Great Yarmouth?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Great Yarmouth.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Great Yarmouth Are Most Profitable for Airbnb?

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Not all areas within Great Yarmouth perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Winterton On Sea

Active Listings91
Daily Rate£186
Occupancy52%
Revenue£35,365

Hopton On Sea

Active Listings78
Daily Rate£168
Occupancy51%
Revenue£31,861
Active Listings109
Daily Rate£125
Occupancy49%
Revenue£22,690
Active Listings124
Daily Rate£122
Occupancy43%
Revenue£19,612

Ormesby St. Margaret With Scratby

Active Listings96
Daily Rate£--
Occupancy--%
Revenue£--

Fritton And St. Olaves

Active Listings40
Daily Rate£--
Occupancy--%
Revenue£--

West Caister

Active Listings34
Daily Rate£--
Occupancy--%
Revenue£--

Hemsby

Active Listings56
Daily Rate£--
Occupancy--%
Revenue£--

Burgh Castle

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

Repps With Bastwick

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Somerton

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Mautby

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Ormesby St. Michael

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Rollesby

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Martham

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Thurne

Active Listings4
Daily Rate£--
Occupancy--%
Revenue£--

Filby

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Fleggburgh

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Ashby With Oby

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

Belton With Browston

Active Listings5
Daily Rate£--
Occupancy--%
Revenue£--

Stokesby With Herringby

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

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