England Norfolk
Great Yarmouth

Airbnb Occupancy Rates in Great Yarmouth, Norfolk(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Great Yarmouth, Norfolk earn an average of £24,990 per year, with a typical occupancy rate of 54% and daily rates averaging £127. There were 1,144 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Great Yarmouth, England.

Great Yarmouth Airbnb Market Map (October 2026)

1,144 listings

Great Yarmouth Market Performance

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Average Daily Rate (ADR)£127Average daily income from a booked room in Great Yarmouth.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue£24,990The usual yearly earnings for an Airbnb in Great Yarmouth.
Active Listings1,144The total count of active short-term rental listings.

England average: 59% occupancy, £168 per night.

Airbnb occupancy rates by city in England

Period: October 2025 - September 2026

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Airbnb market analytics dashboard for Great Yarmouth, Norfolk

How Often Will Your Airbnb Be Booked in Great Yarmouth?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Great Yarmouth is 54%, meaning properties are booked for about 197 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Great Yarmouth

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
89%64%34%8%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Great Yarmouth

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Great Yarmouth?

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One of the most common questions for potential Airbnb hosts in Great Yarmouth is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Great Yarmouth

Best-in-class Airbnb properties (top 10%) in Great Yarmouth achieve around £31,757 annually, while strong performers (top 25%) earn at least £17,980. Typical properties generate about £8,547 per year, and entry-level listings (bottom 25%) see earnings near £1,797, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Great Yarmouth?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Great Yarmouth is £127 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Great Yarmouth

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£177per night£116per night£75per night£19per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Great Yarmouth?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Great Yarmouth market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£31,757
Strong Performers (25%)£17,980
Market Average£24,990
Entry Level (25%)£1,797
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £127 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Great Yarmouth offers strong profitability potential with competitive pricing advantages. The combination of 54% occupancy and £127 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Great Yarmouth?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Great Yarmouth.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Great Yarmouth Are Most Profitable for Airbnb?

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Not all areas within Great Yarmouth perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings213
Daily Rate£93
Occupancy60%
Revenue£20,517
Active Listings140
Daily Rate£131
Occupancy51%
Revenue£24,854

Winterton On Sea

Active Listings98
Daily Rate£176
Occupancy54%
Revenue£35,280
Active Listings101
Daily Rate£166
Occupancy55%
Revenue£33,792
Active Listings141
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings102
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings155
Daily Rate£--
Occupancy--%
Revenue£--

Fritton And St. Olaves

Active Listings42
Daily Rate£--
Occupancy--%
Revenue£--

West Caister

Active Listings40
Daily Rate£--
Occupancy--%
Revenue£--

Repps With Bastwick

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Somerton

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Ormesby St. Michael

Active Listings11
Daily Rate£--
Occupancy--%
Revenue£--

Rollesby

Active Listings8
Daily Rate£--
Occupancy--%
Revenue£--

Mautby

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Belton With Browston

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Martham

Active Listings10
Daily Rate£--
Occupancy--%
Revenue£--

Filby

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Fleggburgh

Active Listings6
Daily Rate£--
Occupancy--%
Revenue£--

Thurne

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Stokesby With Herringby

Active Listings3
Daily Rate£--
Occupancy--%
Revenue£--

Ashby With Oby

Active Listings2
Daily Rate£--
Occupancy--%
Revenue£--

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