Airbnb Occupancy Rates in Grosseto, Toscana(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Grosseto, Toscana earn an average of €29,540 per year, with a typical occupancy rate of 57% and daily rates averaging €142. There were 344 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Grosseto, Italy.

Grosseto Airbnb Market Map (March 2026)

344 listings

Grosseto Market Performance

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Average Daily Rate (ADR)€142Average daily income from a booked room in Grosseto.
Occupancy Rate57% Indicates strong demand and frequent bookings.
Median Annual Revenue€29,540The usual yearly earnings for an Airbnb in Grosseto.
Active Listings344The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Grosseto?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Grosseto is 57%, meaning properties are booked for about 208 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Grosseto

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
84%50%21%7%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Grosseto

Peak Months

October, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

May, April

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Grosseto?

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One of the most common questions for potential Airbnb hosts in Grosseto is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Grosseto

Best-in-class Airbnb properties (top 10%) in Grosseto achieve around €27,474 annually, while strong performers (top 25%) earn at least €15,305. Typical properties generate about €5,997 per year, and entry-level listings (bottom 25%) see earnings near €1,602, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Grosseto?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Grosseto Airbnb market currently features 344 active listings with an average occupancy rate of 57%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 2025310 Airbnbs
↑ 11%vs
February 2026344 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 11% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Grosseto.

Strategic Entry into Grosseto Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Grosseto?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Grosseto is €142 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Grosseto

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€155per night€102per night€43per night€16per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Grosseto?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Grosseto market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€27,474
Strong Performers (25%)€15,305
Market Average€29,540
Entry Level (25%)€1,602
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €142 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Grosseto offers strong profitability potential with competitive pricing advantages. The combination of 57% occupancy and €142 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Grosseto?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Grosseto.

Current Regulatory Status

65% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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