Airbnb Occupancy Rates in Guanajuato, Guanajuato(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Guanajuato, Guanajuato earn an average of $12,661 per year, with a typical occupancy rate of 41% and daily rates averaging $84. There were 940 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Guanajuato, Mexico.

Guanajuato Airbnb Market Map (May 2026)

940 listings

Guanajuato Market Performance

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Average Daily Rate (ADR)$84Average daily income from a booked room in Guanajuato.
Occupancy Rate41% Shows moderate demand and chances for more bookings.
Median Annual Revenue$12,661The usual yearly earnings for an Airbnb in Guanajuato.
Active Listings940The total count of active short-term rental listings.

Period: November 2025 - April 2026

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How Often Will Your Airbnb Be Booked in Guanajuato?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Guanajuato is 41%, meaning properties are booked for about 151 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Guanajuato

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
77%58%33%9%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Guanajuato

Peak Months

January, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, May

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Guanajuato?

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One of the most common questions for potential Airbnb hosts in Guanajuato is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Guanajuato

Best-in-class Airbnb properties (top 10%) in Guanajuato achieve around $22,388 annually, while strong performers (top 25%) earn at least $12,684. Typical properties generate about $6,366 per year, and entry-level listings (bottom 25%) see earnings near $1,690, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Guanajuato?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Guanajuato Airbnb market currently features 940 active listings with an average occupancy rate of 41%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

November 2025943 Airbnbs
– 0%vs
April 2026940 Airbnbs
Market dynamics show a stable condition, with listing count remaining stable by 0% over the past year. This stability provides predictable market conditions for Airbnb investment in Guanajuato.

Strategic Entry into Guanajuato Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Focus on value-for-money positioning
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Guanajuato?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Guanajuato is $84 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Guanajuato

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$150per night$91per night$53per night$27per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Guanajuato?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Guanajuato market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$22,388
Strong Performers (25%)$12,684
Market Average$12,661
Entry Level (25%)$1,690
Profitability Factors
High Occupancy: 41% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $84 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Guanajuato offers strong profitability potential with value-based market positioning. The combination of 41% occupancy and $84 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Guanajuato?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Guanajuato.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Guanajuato Are Most Profitable for Airbnb?

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Not all areas within Guanajuato perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings764
Daily Rate$82
Occupancy42%
Revenue$12,834

Marfil

Active Listings82
Daily Rate$90
Occupancy34%
Revenue$11,351

Yerbabuena

Active Listings32
Daily Rate$60
Occupancy38%
Revenue$8,471

Puentecillas

Active Listings8
Daily Rate$138
Occupancy35%
Revenue$18,022

Fraccionamiento Villas De Guanajuato

Active Listings9
Daily Rate$--
Occupancy--%
Revenue$--

La Sauceda (Santa Fe De Guadalupe)

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Santa Teresa

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

San José De Llanos

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Cañada De Bustos

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

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