Airbnb Occupancy Rates in Pisa, Tuscany(October 2026)

Source: GuestFavoritesLast updated: 2026-10-02

Airbnbs in Pisa, Tuscany earn an average of €39,531 per year, with a typical occupancy rate of 59% and daily rates averaging €183. There were 4,732 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Pisa, Italy.

Pisa Airbnb Market Map (October 2026)

4,732 listings

Pisa Market Performance

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Average Daily Rate (ADR)€183Average daily income from a booked room in Pisa.
Occupancy Rate59% Indicates strong demand and frequent bookings.
Median Annual Revenue€39,531The usual yearly earnings for an Airbnb in Pisa.
Active Listings4,732The total count of active short-term rental listings.

Italy average: 60% occupancy, €167 per night.

Airbnb occupancy rates by city in Italy

Period: October 2025 - September 2026

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Airbnb market analytics dashboard for Pisa, Tuscany

How Often Will Your Airbnb Be Booked in Pisa?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Pisa is 59%, meaning properties are booked for about 216 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Pisa

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%68%39%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Pisa

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Pisa?

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One of the most common questions for potential Airbnb hosts in Pisa is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Pisa

Best-in-class Airbnb properties (top 10%) in Pisa achieve around €46,645 annually, while strong performers (top 25%) earn at least €25,282. Typical properties generate about €11,700 per year, and entry-level listings (bottom 25%) see earnings near €3,528, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Pisa?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Pisa is €183 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Pisa

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€247per night€142per night€85per night€31per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Pisa?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Pisa market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€46,645
Strong Performers (25%)€25,282
Market Average€39,531
Entry Level (25%)€3,528
Profitability Factors
High Occupancy: 59% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €183 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Pisa offers strong profitability potential with premium pricing opportunities. The combination of 59% occupancy and €183 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Pisa?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Pisa.

Registration Numbers on Airbnb

68% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Most Listings Registered

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Pisa Are Most Profitable for Airbnb?

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Not all areas within Pisa perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,102
Daily Rate€117
Occupancy64%
Revenue€27,639
Active Listings405
Daily Rate€212
Occupancy58%
Revenue€45,300
Active Listings220
Daily Rate€319
Occupancy58%
Revenue€68,649
Active Listings183
Daily Rate€372
Occupancy49%
Revenue€67,215
Active Listings247
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Crespina Lorenzana

Active Listings80
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Castelfranco Di Sotto

Active Listings59
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Buti

Active Listings82
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Casale Marittimo

Active Listings81
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Castellina Marittima

Active Listings59
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Active Listings104
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Calci

Active Listings63
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Monteverdi Marittimo

Active Listings57
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Fauglia

Active Listings60
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Castelnuovo Di Val Di Cecina

Active Listings78
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Montopoli In Val D'arno

Active Listings67
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Vicopisano

Active Listings65
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Vecchiano

Active Listings52
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Pontedera

Active Listings60
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Cascina

Active Listings66
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Capannoli

Active Listings38
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Santa Maria A Monte

Active Listings30
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Bientina

Active Listings13
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Orciano Pisano

Active Listings15
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Ponsacco

Active Listings24
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Calcinaia

Active Listings11
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Santa Croce Sull'arno

Active Listings7
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