Airbnb Occupancy Rates in Poppi, Toscana (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Poppi, Toscana earn an average of €38,551 per year, with a typical occupancy rate of 51% and daily rates averaging €219. There were 119 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Poppi, Italy.

Poppi Airbnb Market Map (November 2025)

119 listings

Poppi Market Performance

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Average Daily Rate (ADR) €219 Average daily income from a booked room in Poppi.
Occupancy Rate 51% Indicates strong demand and frequent bookings.
Median Annual Revenue €38,551 The usual yearly earnings for an Airbnb in Poppi.
Active Listings 119 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Poppi?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Poppi is 51%, meaning properties are booked for about 185 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Poppi

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
60% 39% 19% 0%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Poppi

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Poppi?

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One of the most common questions for potential Airbnb hosts in Poppi is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Poppi

Best-in-class Airbnb properties (top 10%) in Poppi achieve around €62,105 annually, while strong performers (top 25%) earn at least €19,872. Typical properties generate about €7,384 per year, and entry-level listings (bottom 25%) see earnings near €53, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Poppi?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Poppi Airbnb market currently features 119 active listings with an average occupancy rate of 51%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 72 Airbnbs
↑ 65% vs
October 2025 119 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 65% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Poppi.

Strategic Entry into Poppi Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Poppi?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Poppi is €219 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Poppi

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€295 per night €106 per night €49 per night €2 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Poppi?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Poppi market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €62,105
Strong Performers (25%) €19,872
Market Average €38,551
Entry Level (25%) €53
Profitability Factors
High Occupancy: 51% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €219 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Poppi offers strong profitability potential with premium pricing opportunities. The combination of 51% occupancy and €219 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Poppi?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Poppi.

Current Regulatory Status

74% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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