Airbnb Occupancy Rates in Punta Rubia, Rocha (January 2026)

Source: GuestFavorites Last updated: 2026-01-04

Airbnbs in Punta Rubia, Rocha earn an average of $9,729 per year, with a typical occupancy rate of 39% and daily rates averaging $80. There were 258 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Punta Rubia, Uruguay.

Punta Rubia Airbnb Market Map (January 2026)

258 listings

Punta Rubia Market Performance

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Average Daily Rate (ADR) $80 Average daily income from a booked room in Punta Rubia.
Occupancy Rate 39% Shows moderate demand and chances for more bookings.
Median Annual Revenue $9,729 The usual yearly earnings for an Airbnb in Punta Rubia.
Active Listings 258 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Punta Rubia?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Punta Rubia is 39%, meaning properties are booked for about 144 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Punta Rubia

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
37% 22% 11% 3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Punta Rubia

Peak Months

December, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

May, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Punta Rubia?

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One of the most common questions for potential Airbnb hosts in Punta Rubia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Punta Rubia

Best-in-class Airbnb properties (top 10%) in Punta Rubia achieve around $10,274 annually, while strong performers (top 25%) earn at least $5,383. Typical properties generate about $2,460 per year, and entry-level listings (bottom 25%) see earnings near $556, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Punta Rubia?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Punta Rubia Airbnb market currently features 258 active listings with an average occupancy rate of 39%. This represents a developing market environment where market development offers potential for early adopters.

Airbnb Listings: Change Over Time

January 2025 236 Airbnbs
↑ 9% vs
December 2025 258 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 9% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Punta Rubia.

Strategic Entry into Punta Rubia Airbnb Market

Competitive Positioning
  • Offer budget-friendly options to capture price-sensitive guests
  • Establish market presence with competitive rates
  • Focus on value-for-money positioning
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Punta Rubia?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Punta Rubia is $80 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Punta Rubia

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
$86 per night $42 per night $25 per night $5 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Punta Rubia?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Punta Rubia market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) $10,274
Strong Performers (25%) $5,383
Market Average $9,729
Entry Level (25%) $556
Profitability Factors
High Occupancy: 39% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $80 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Punta Rubia offers developing profitability potential with value-based market positioning. The combination of 39% occupancy and $80 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Punta Rubia?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Punta Rubia.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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