Airbnb Occupancy Rates in Rocha, Uruguay(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Rocha, Uruguay earn an average of $16,045 per year, with a typical occupancy rate of 44% and daily rates averaging $101. There were 4,330 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Rocha, Uruguay.

Rocha Airbnb Market Map (March 2026)

4,330 listings

Rocha Market Performance

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Average Daily Rate (ADR)$101Average daily income from a booked room in Rocha.
Occupancy Rate44% Shows moderate demand and chances for more bookings.
Median Annual Revenue$16,045The usual yearly earnings for an Airbnb in Rocha.
Active Listings4,330The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Rocha?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Rocha is 44%, meaning properties are booked for about 159 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Rocha

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
46%25%15%6%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Rocha

Peak Months

December, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

April, May

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Rocha?

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One of the most common questions for potential Airbnb hosts in Rocha is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Rocha

Best-in-class Airbnb properties (top 10%) in Rocha achieve around $13,036 annually, while strong performers (top 25%) earn at least $6,778. Typical properties generate about $3,491 per year, and entry-level listings (bottom 25%) see earnings near $1,375, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Rocha?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Rocha Airbnb market currently features 4,330 active listings with an average occupancy rate of 44%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20253,835 Airbnbs
↑ 13%vs
February 20264,330 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 13% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Rocha.

Strategic Entry into Rocha Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Rocha?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Rocha is $101 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Rocha

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$102per night$51per night$30per night$15per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Rocha?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Rocha market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$13,036
Strong Performers (25%)$6,778
Market Average$16,045
Entry Level (25%)$1,375
Profitability Factors
High Occupancy: 44% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $101 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Rocha offers strong profitability potential with competitive pricing advantages. The combination of 44% occupancy and $101 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Rocha?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Rocha.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Rocha Are Most Profitable for Airbnb?

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Not all areas within Rocha perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,400
Daily Rate$96
Occupancy42%
Revenue$14,853
Active Listings896
Daily Rate$106
Occupancy47%
Revenue$18,403
Active Listings337
Daily Rate$154
Occupancy44%
Revenue$24,785
Active Listings249
Daily Rate$95
Occupancy47%
Revenue$16,360
Active Listings262
Daily Rate$--
Occupancy--%
Revenue$--
Active Listings109
Daily Rate$--
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Active Listings220
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Active Listings121
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Active Listings140
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Arachania

Active Listings99
Daily Rate$--
Occupancy--%
Revenue$--

Puimayen

Active Listings83
Daily Rate$--
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Revenue$--

San Antonio

Active Listings32
Daily Rate$--
Occupancy--%
Revenue$--

San Sebastián De La Pedrera

Active Listings41
Daily Rate$--
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Revenue$--

La Esmeralda

Active Listings64
Daily Rate$--
Occupancy--%
Revenue$--

Oceanía Del Polonio

Active Listings35
Daily Rate$--
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Barra Del Chuy

Active Listings43
Daily Rate$--
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Revenue$--

Tajamares De La Pedrera

Active Listings9
Daily Rate$--
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Santa Isabel

Active Listings4
Daily Rate$--
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La Coronilla

Active Listings25
Daily Rate$--
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Chuy

Active Listings26
Daily Rate$--
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Diamante De La Pedrera

Active Listings14
Daily Rate$--
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Revenue$--

Rocha

Active Listings18
Daily Rate$--
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Atlantica

Active Listings15
Daily Rate$--
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San Bernardo De Rocha

Active Listings5
Daily Rate$--
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Revenue$--

Capacho

Active Listings10
Daily Rate$--
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Revenue$--

Valizas

Active Listings6
Daily Rate$--
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Costa Bonita

Active Listings2
Daily Rate$--
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El Tri{Angulo

Active Listings3
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La Riviera

Active Listings2
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Garzon

Active Listings3
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Costa De Oro

Active Listings4
Daily Rate$--
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San Sebastian

Active Listings4
Daily Rate$--
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Puente Valizas

Active Listings4
Daily Rate$--
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Jean Krug

Active Listings4
Daily Rate$--
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Los Palmares

Active Listings1
Daily Rate$--
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Barrio Pereira

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Perla De Rocha

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

San Francisco

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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