Airbnb Occupancy Rates in Rocha, Uruguay (February 2026)

Source: GuestFavorites Last updated: 2026-02-02

Airbnbs in Rocha, Uruguay earn an average of $11,068 per year, with a typical occupancy rate of 42% and daily rates averaging $84. There were 4,497 listings published on Airbnb in February 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Rocha, Uruguay.

Rocha Airbnb Market Map (February 2026)

4,497 listings

Rocha Market Performance

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Average Daily Rate (ADR) $84 Average daily income from a booked room in Rocha.
Occupancy Rate 42% Shows moderate demand and chances for more bookings.
Median Annual Revenue $11,068 The usual yearly earnings for an Airbnb in Rocha.
Active Listings 4,497 The total count of active short-term rental listings.

Period: February 2025 - January 2026

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How Often Will Your Airbnb Be Booked in Rocha?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Rocha is 42%, meaning properties are booked for about 155 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Rocha

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
45% 24% 13% 3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Rocha

Peak Months

June, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, April

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Rocha?

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One of the most common questions for potential Airbnb hosts in Rocha is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Rocha

Best-in-class Airbnb properties (top 10%) in Rocha achieve around $12,226 annually, while strong performers (top 25%) earn at least $6,170. Typical properties generate about $2,976 per year, and entry-level listings (bottom 25%) see earnings near $692, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Rocha?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Rocha Airbnb market currently features 4,497 active listings with an average occupancy rate of 42%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 3,816 Airbnbs
↑ 18% vs
January 2026 4,497 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 18% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Rocha.

Strategic Entry into Rocha Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Focus on value-for-money positioning
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Rocha?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Rocha is $84 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Rocha

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
$99 per night $48 per night $28 per night $5 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Rocha?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Rocha market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) $12,226
Strong Performers (25%) $6,170
Market Average $11,068
Entry Level (25%) $692
Profitability Factors
High Occupancy: 42% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $84 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Rocha offers strong profitability potential with value-based market positioning. The combination of 42% occupancy and $84 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Rocha?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Rocha.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Rocha Are Most Profitable for Airbnb?

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Not all areas within Rocha perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 1,466
Daily Rate $94
Occupancy 40%
Revenue $14,038
Active Listings 924
Daily Rate $103
Occupancy 46%
Revenue $17,501
Active Listings 359
Daily Rate $151
Occupancy 43%
Revenue $23,866
Active Listings 262
Daily Rate $94
Occupancy 46%
Revenue $16,135
Active Listings 269
Daily Rate $--
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Active Listings 223
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Active Listings 103
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Active Listings 143
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Arachania

Active Listings 101
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Puimayen

Active Listings 82
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San Antonio

Active Listings 31
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San Sebastián De La Pedrera

Active Listings 44
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La Esmeralda

Active Listings 76
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Oceanía Del Polonio

Active Listings 35
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Barra Del Chuy

Active Listings 41
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Tajamares De La Pedrera

Active Listings 10
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La Coronilla

Active Listings 25
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Chuy

Active Listings 25
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Santa Isabel

Active Listings 4
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Diamante De La Pedrera

Active Listings 15
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Rocha

Active Listings 19
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Atlantica

Active Listings 13
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San Bernardo De Rocha

Active Listings 5
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Valizas

Active Listings 7
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Costa Bonita

Active Listings 3
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Capacho

Active Listings 10
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La Riviera

Active Listings 4
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San Sebastian

Active Listings 5
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Garzon

Active Listings 3
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Puente Valizas

Active Listings 5
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Costa De Oro

Active Listings 4
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El Tri{Angulo

Active Listings 3
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Jean Krug

Active Listings 4
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Barrio Pereira

Active Listings 2
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Los Palmares

Active Listings 1
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San Francisco

Active Listings 1
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Santa Rita

Active Listings 1
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