Bulgaria
София Град

Airbnb Occupancy Rates in София Град, Bulgaria(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in София Град, Bulgaria earn an average of €14,075 per year, with a typical occupancy rate of 62% and daily rates averaging €62. There were 2,892 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in София Град, Bulgaria.

София Град Airbnb Market Map (October 2026)

2,892 listings

София Град Market Performance

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Average Daily Rate (ADR)€62Average daily income from a booked room in София Град.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual Revenue€14,075The usual yearly earnings for an Airbnb in София Град.
Active Listings2,892The total count of active short-term rental listings.

Bulgaria average: 53% occupancy, €78 per night.

Airbnb occupancy rates by city in Bulgaria

Period: March 2026 - September 2026

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Airbnb market analytics dashboard for София Град, Bulgaria

How Often Will Your Airbnb Be Booked in София Град?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in София Град is 62%, meaning properties are booked for about 227 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in София Град

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
93%81%61%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in София Град

Peak Months

September, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in София Град?

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One of the most common questions for potential Airbnb hosts in София Град is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in София Град

Best-in-class Airbnb properties (top 10%) in София Град achieve around €21,047 annually, while strong performers (top 25%) earn at least €15,064. Typical properties generate about €10,113 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in София Град?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in София Град is €62 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in София Град

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€95per night€69per night€51per night€39per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in София Град?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the София Град market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€21,047
Strong Performers (25%)€15,064
Market Average€14,075
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €62 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: София Град offers excellent profitability potential with value-based market positioning. The combination of 62% occupancy and €62 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in София Град?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in София Град.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in София Град Are Most Profitable for Airbnb?

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Not all areas within София Град perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings2,882
Daily Rate€62
Occupancy62%
Revenue€14,184

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