Airbnb Occupancy Rates in South Norfolk, Norfolk (January 2026)

Source: GuestFavorites Last updated: 2026-01-02

Airbnbs in South Norfolk, Norfolk earn an average of £34,106 per year, with a typical occupancy rate of 55% and daily rates averaging £177. There were 523 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in South Norfolk, England.

South Norfolk Airbnb Market Map (January 2026)

523 listings

South Norfolk Market Performance

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Average Daily Rate (ADR) £177 Average daily income from a booked room in South Norfolk.
Occupancy Rate 55% Indicates strong demand and frequent bookings.
Median Annual Revenue £34,106 The usual yearly earnings for an Airbnb in South Norfolk.
Active Listings 523 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in South Norfolk?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in South Norfolk is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in South Norfolk

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
90% 69% 44% 13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in South Norfolk

Peak Months

October, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in South Norfolk?

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One of the most common questions for potential Airbnb hosts in South Norfolk is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in South Norfolk

Best-in-class Airbnb properties (top 10%) in South Norfolk achieve around £45,041 annually, while strong performers (top 25%) earn at least £24,400. Typical properties generate about £12,566 per year, and entry-level listings (bottom 25%) see earnings near £3,092, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in South Norfolk?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The South Norfolk Airbnb market currently features 523 active listings with an average occupancy rate of 55%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 448 Airbnbs
↑ 17% vs
December 2025 523 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 17% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in South Norfolk.

Strategic Entry into South Norfolk Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in South Norfolk?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in South Norfolk is £177 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in South Norfolk

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£282 per night £149 per night £96 per night £42 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in South Norfolk?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the South Norfolk market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £45,041
Strong Performers (25%) £24,400
Market Average £34,106
Entry Level (25%) £3,092
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £177 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: South Norfolk offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and £177 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in South Norfolk?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in South Norfolk.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in South Norfolk Are Most Profitable for Airbnb?

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Not all areas within South Norfolk perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Costessey

Active Listings 27
Daily Rate £237
Occupancy 61%
Revenue £53,488

Wymondham

Active Listings 46
Daily Rate £126
Occupancy 52%
Revenue £24,480

Loddon

Active Listings 17
Daily Rate £295
Occupancy 54%
Revenue £58,933

Redenhall With Harleston

Active Listings 10
Daily Rate £569
Occupancy 41%
Revenue £86,472

Bressingham

Active Listings 16
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Tibenham

Active Listings 7
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Toft Monks

Active Listings 5
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Gillingham

Active Listings 8
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Stoke Holy Cross

Active Listings 8
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Saxlingham Nethergate

Active Listings 5
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Wheatacre

Active Listings 12
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Spooner Row

Active Listings 8
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Wicklewood

Active Listings 10
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Aldeby

Active Listings 19
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Hingham

Active Listings 12
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Barnham Broom

Active Listings 10
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Norton Subcourse

Active Listings 5
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Diss

Active Listings 12
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Langley With Hardley

Active Listings 6
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Haddiscoe

Active Listings 7
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Ketteringham

Active Listings 6
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Surlingham

Active Listings 10
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Tacolneston

Active Listings 7
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Roydon

Active Listings 7
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Wortwell

Active Listings 10
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Burgh St. Peter

Active Listings 5
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Hethersett

Active Listings 6
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Brooke

Active Listings 5
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Geldeston

Active Listings 5
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Ellingham

Active Listings 5
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Cringleford

Active Listings 7
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Active Listings 7
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Scole

Active Listings 8
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Pulham Market

Active Listings 5
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Bracon Ash

Active Listings 6
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Dickleburgh And Rushall

Active Listings 7
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Alburgh

Active Listings 5
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Denton

Active Listings 5
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Ditchingham

Active Listings 5
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Mundham

Active Listings 6
Daily Rate £--
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