Airbnb Occupancy Rates in Viareggio, Lucca(October 2026)
Airbnbs in Viareggio, Lucca earn an average of €30,074 per year, with a typical occupancy rate of 56% and daily rates averaging €148. There were 979 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Viareggio, Italy.
Viareggio Airbnb Market Map (October 2026)
Viareggio Market Performance
Italy average: 60% occupancy, €168 per night.
Airbnb occupancy rates by city in ItalyPeriod: October 2025 - September 2026
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How Often Will Your Airbnb Be Booked in Viareggio?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Viareggio is 56%, meaning properties are booked for about 203 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Viareggio
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 86% | 58% | 32% | 15% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Viareggio
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Viareggio?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Viareggio is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Viareggio
Best-in-class Airbnb properties (top 10%) in Viareggio achieve around €34,420 annually, while strong performers (top 25%) earn at least €21,553. Typical properties generate about €11,762 per year, and entry-level listings (bottom 25%) see earnings near €4,935, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Viareggio?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Viareggio and what makes them successful.
What Should You Charge for Your Airbnb in Viareggio?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Viareggio is €148 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Viareggio
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €191per night | €141per night | €92per night | €38per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Viareggio?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Viareggio market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Viareggio?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Viareggio.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. Registration is required.
- December 2024La Nazione: regional amendments add Viareggio to the municipalities able to regulate short-term rentals (committee version; final text may differ)
- TodayNo change scheduled
- December 2024La Nazione: regional amendments add Viareggio to the municipalities able to regulate short-term rentals (committee version; final text may differ)
- TodayNo change scheduled
- Licence
- RegistrationNational
- Building / HOA
- Bylaws can ban itNational
- Enforcement
- MediumNational
Viareggio has no regulation on short-term rentals: the national CIN registration applies. Press from December 2024 reports that Viareggio was added, alongside the provincial capitals, to the towns allowed by LR 61/2024 art. 59 to map zones and require five-year authorisations, but no municipal act using that power had been adopted as of October 2026. A tourist tax is levied. A newcomer can buy and rent today, with the risk of a municipal limit later.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
65% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.