Airbnb Occupancy Rates in Vienne, Auvergne Rhône Alpes(April 2026)
Vienne, a city of art and history nestled along the Rhône, is an emerging gem for short-term rental investors. Known for its extraordinary Roman heritage, world-class jazz festival, and strategic position just south of Lyon, Vienne offers a unique market with an average annual revenue of €15,270 and an occupancy rate of 52%.
The city’s ability to blend ancient history with modern economic vitality—driven by its proximity to the Lyon metropolitan area and the chemical valley—ensures a diverse and consistent demand from tourists and business professionals alike.
Vienne Airbnb Market Map (April 2026)
Vienne Market Performance
Period: April 2025 - March 2026
Is Airbnb a Good Investment in Vienne?
YES, Vienne is a smart investment choice for those seeking an alternative to the saturated Lyon market with significant cultural appeal.
Vienne offers a more accessible entry point while benefiting from the overflow of the Lyon metropolis. With an average daily rate (ADR) of €80, it provides healthy returns, particularly during the summer peaks driven by the Jazz à Vienne festival. The city’s dual status as a major historical site and a professional hub makes it a resilient choice for investors looking for stability and seasonal upside.
Market Comparison: Vienne vs. Regional Cities
| City | Avg Revenue | Occupancy | Key Characteristic |
|---|---|---|---|
| Vienne | €15,270 | 52% | Roman heritage; major jazz festival; Lyon gateway. |
| Lyon | €23,252 | 62% | Major metropolis; high ADR; diverse international demand. |
| Avignon | €20,094 | 56% | Cultural hub; world-famous festival; high summer demand. |
| Saint-Étienne | €10,396 | 53% | Industrial heritage; design center; very accessible entry prices. |
| Grenoble | €12,510 | 61% | Alpine capital; high student and scientific population. |
Strategic Advantages
- Jazz à Vienne Festival: This world-renowned 2-week event in July drives massive demand, often allowing hosts to command significant premiums.
- Roman Archaeological Heritage: Sites like the Ancient Theatre and the Temple of Augustus and Livia attract a steady stream of cultural tourists year-round.
- Proximity to Lyon: Located only 20 minutes by TGV from Lyon, Vienne is a preferred choice for professionals working in the city but seeking a more historic environment.
- Economic Hub: Proximity to the “Vallée de la Chimie” ensures a consistent flow of business travel and seasonal workforce demand.
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How Often Will Your Airbnb Be Booked in Vienne?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Vienne is 52%, meaning properties are booked for about 191 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Vienne
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 87% | 70% | 46% | 17% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Vienne
November, December
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
January, April
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
June, October
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Vienne?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Vienne is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Vienne
Best-in-class Airbnb properties (top 10%) in Vienne achieve around €19,971 annually, while strong performers (top 25%) earn at least €14,822. Typical properties generate about €8,957 per year, and entry-level listings (bottom 25%) see earnings near €2,810, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Vienne?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Vienne and what makes them successful.
How Competitive is the Airbnb Market in Vienne?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Vienne Airbnb market currently features 215 active listings with an average occupancy rate of 52%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Vienne Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Establish market presence with competitive rates
- Focus on value-for-money positioning
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Underserved market with first-mover advantages
What Should You Charge for Your Airbnb in Vienne?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Vienne is €80 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Vienne
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €137per night | €83per night | €63per night | €45per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Vienne?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Vienne market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Vienne?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Vienne.
Current Regulatory Status
Only 4% of properties have proper licensing, indicating a relatively relaxed regulatory environment.
Vienne follows the French national framework for short-term rentals, ensuring a balanced approach between tourism and local housing needs.
Key Regulatory Points:
- Registration Requirements: Like most cities in the region, short-term rentals may require a registration number from the town hall.
- 120-Day Limit: Primary residences are limited to 120 days of rental per year.
- Tourist Tax: Collected per guest per night, with rates based on the property’s classification.
- Heritage Constraints: Since much of Vienne is in a protected archaeological zone, any exterior modifications or significant renovations may require specific authorizations.
Investors are encouraged to check the official Vienne Condrieu Agglomération website for the most current local rules and procedures.
Vienne Market Analysis
Vienne Short-Term Rental Market Deep Dive
The Vienne market is defined by its ability to capitalize on its rich past while serving as a strategic node in the Auvergne-Rhône-Alpes region.
Seasonal Demand and the Jazz Factor
The “Jazz à Vienne” festival is the most significant demand driver of the year. During this period, occupancy rates approach 100%, and daily rates can double or triple. However, the city’s year-round cultural attractions and its role as a regional business center provide a much more stable baseline than purely seasonal coastal towns.
Property Type Performance
Well-renovated apartments in historic stone buildings are the top performers in the city center. Properties that include modern amenities (high-speed internet, air conditioning) while preserving original features like fireplaces or exposed beams are particularly successful with the international jazz-loving crowd and business travelers.
Market Outlook
As Lyon becomes increasingly expensive, “satellite” cities like Vienne are seeing increased interest. The city’s ongoing focus on preserving its archaeological heritage while modernizing its infrastructure makes it a sustainable bet for long-term appreciation and rental income.
Which Areas in Vienne Are Most Profitable for Airbnb?
Explore All Areas →Vienne’s rental market is concentrated around its historic center and the picturesque hills overlooking the Rhône.
Key Areas for Short-Term Rentals in Vienne
The most important areas for investors in Vienne include the Salle Des Fêtes district, which is the most active market with 129 listings and an average annual revenue of approximately €13,700. This area is favored for its central location and proximity to major events.
For those seeking higher yields, Les Collines stands out as a premium sector. With 42 active listings, it commands an impressive average annual revenue of over €19,800 and an occupancy rate of 58%, driven by properties offering views and higher-end amenities.
Other notable sectors include Pasteur Leveau, which maintains a healthy average revenue of €16,700, and Salomon, a developing area with 30 listings. These neighborhoods offer a mix of urban convenience and residential quiet, catering to both the tourism and business segments.
Investment Strategy
While the historic center near the Roman ruins remains the most consistent for tourism, properties in the surrounding hills (Les Collines) are increasingly popular for those seeking larger spaces and unique views of the Rhône valley.
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